Sam W

Commercially minded UCL policy graduate and Edinburgh economics graduate with hands-on experience building revenue, developing luxury consumer markets, and translating data-led insight into practical growth activity. Founded and scaled a cross-border luxury resale venture to £100k turnover in 12 months, with further experience in premium retail, medical aesthetics marketing, Shopify-based e-commerce operations, social media growth, client development, and stakeholder engagement. Well suited to entry-level and early-career roles in business development, marketing, luxury retail, e-commerce, consulting, policy, or commercial strategy.

Founder & Director at Gabriella Luxury (2024-09 – 2026-02)

• Founded and scaled a luxury resale venture to £100k turnover within 12 months, using cross-border price arbitrage, disciplined sourcing, and premium client service.
• Managed end-to-end operations across sourcing, authentication, pricing, customs, logistics, customer communication, and after-sales support for high-value luxury goods.
• Negotiated with auction houses, private collectors, and international suppliers to secure preferential acquisition terms and improve margin potential.
• Built a 100% success-rate authentication and quality-control process to reduce risk, protect brand trust, and support repeat purchasing.
• Designed and managed the Shopify e-commerce presence alongside Instagram and TikTok sales/content activity, adapting pricing, merchandising, and messaging for different customer segments.

Marketing Executive & Market Development at Beyond Medispa, Harvey Nichols (2022-11 – 2023-12)

• Developed the Asian customer segment from the ground up, generating £60k+ revenue through targeted outreach, culturally relevant messaging, and tailored client engagement.
• Improved digital conversion and service bookings by applying behavioural economics principles, including framing and price-positioning, to campaign copy and landing-page content.
• Shifted social strategy from generic posting to lifestyle-led, high-engagement content across Instagram, TikTok, and Xiaohongshu / Red Book using platform analytics.
• Translated complex medical-aesthetic protocols into accessible educational content, strengthening client trust and supporting consultation quality.
• Coordinated campaigns linking Harvey Nichols store footfall with digital retargeting activity during peak luxury retail periods.

Volunteer Mentor at LEAPS (Lothian Equal Access Programme for Schools) (2022-09 – 2023-06)

• Provided academic guidance and personal-development support to students from underrepresented backgrounds, helping improve access to higher education.
• Built positive relationships with students, parents, and educators while communicating university pathways and practical support options clearly.
• Supported the distribution of key information and resources for students preparing for the transition to university.

Style Advisor at Harvey Nichols (2022-06 – 2022-09)

• Ranked as a top-performing advisor by exceeding weekly and monthly sales KPIs through consultative selling and proactive client relationship management.
• Delivered high-touch styling advice to premium and high-net-worth clients, aligning personal preferences with seasonal luxury collections.
• Maintained luxury service standards across product presentation, client follow-up, and brand storytelling.

MA in Policy Studies in Education – University College London (UCL) (2024 – 2025)

MA (Hons) in Economics with Finance – University of Edinburgh (2020 – 2024)