Membership Engagement and Marketing Administrator at Temple B'nai Or (2025-09 – Present)
- Spearhead strategic initiatives to attract, retain, and engage members across all demographics, fostering a warm, inclusive, and vibrant community.
- Cultivate member relationships through personalized outreach, community-building programs, lifecycle support, and synagogue-wide events.
- Liaise with clergy, lay leaders, and staff to market events and initiatives that align with their vision and communicate opportunities for strengthened connection to and within the Temple.
- Support the Director of Membership Engagement, Communications and Marketing in enhancing the membership experience, increasing volunteerism, and promoting active involvement in Temple life; provide member reporting data via the CRM, Shalom Cloud.
- Provide administrative support, including answering incoming calls and screening visitors and preschool/religious school parents and students entering the building.
- Orchestrate all event-based marketing across the website, social media channels, and external Jewish media outlets, including NJ Jewish News, UJA Federation of Greater Metrowest's Community Calendar, Patch.com, MorristownGreen.com, and other Morris County local platforms.
Manager of Membership Engagement and Development at Temple B'nai Or (2024-12 – 2025-08)
- Developed and executed strategic initiatives to attract, retain, and engage members across all demographics, fostering a warm, inclusive, and vibrant community.
- Strengthened member relationships through personalized outreach, community-building programs, lifecycle support, and synagogue-wide events.
- Reintroduced and managed monthly programs for our 55+ adult members, Renaissance, overseeing eight events with an average attendance of 30 participants each, creating a space for older adults to connect, learn, and socialize.
- Initiated outreach to Young Adults (ages 21-36) and conducted focus groups to identify engagement strategies for non-member parties and foster connections among young Jewish individuals.
- Collaborated with clergy, lay leaders, and staff to enhance the membership experience, boost volunteerism, and promote active involvement in Temple life.
- Led membership campaigns, onboarding processes, and communication strategies to drive membership growth and satisfaction.
- Directed development efforts, encompassing stewardship, donor relations, and fundraising events in alignment with Temple values and objectives.
- Analyzed engagement data within our CRM, Shalom Cloud, to inform programming decisions and improve member retention.
Marketing Contractor at Leading Edge Specialized Dentistry (2024-03 – 2025-02)
- Assessed revenue streams and provided strategic advice to increase patient acquisition per department.
- Spearheaded all grassroots outreach efforts for the Springfield, NJ practice, resulting in a significant increase in referrals from neighboring practices.
- Managed NYTMJ Business's professional communications and outreach via LinkedIn, including content creation and posting for practice doctors three times weekly, and executed bi-monthly e-newsletter campaigns using Constant Contact.
Media and Marketing Manager, Customer Relationship Manager at Northeast Facial & Oral Surgery Specialists, LLC (2019-11 – 2021-04)
- Analyzed revenue sources and recommended strategies to drive patient growth across departments.
- Developed and managed substantial marketing budgets aligned with practice Key Performance Indicators (KPIs) and executive directives.
- Oversaw outsourced paid media campaigns (Facebook, Google) utilizing data-driven methodologies.
- Evaluated the effectiveness of current marketing initiatives and provided actionable recommendations.
- Compiled weekly reports detailing marketing activities and progress.
- Collaborated with office managers and executives to devise and implement grassroots marketing strategies.
- Advised on patient satisfaction measurement techniques and improvement strategies.
Associate Media Director (Freelancer) at Mindshare World (2018-08 – 2018-10)
- Managed the Facebook Marketplace campaign for the second half of 2018.
- Supervised a multi-million-dollar media plan encompassing TV, Radio, Out-of-Home (OOH), and Programmatic Digital channels.
- Reported directly to the EVP, Media Director regarding all media tasks and execution efforts.
Founder at SJB Media Consulting
- Provided media planning and execution consulting services to independent businesses.
- Served clients including Ivy League Graduate Tutors, Ivy League College Consults, Paper Parfait Invitations, and various medical and dental practices.
Media Manager at Active International (2016-04 – 2017-02)
- Managed media planning operations for Sequential Brand Group and First Quality.
- Trained and supervised media interns.
Communications Planning Manager (Consultant) at Active International (2015-08 – 2016-03)
- Directed all business communications planning for Sequential Brands Group brands.
Sales Manager, New Business at Likeable Local (2014-02 – 2014-05)
- Pioneered a face-to-face sales pitch model, which resulted in a 30% increase in client sign-ups.
International Sales Director at GLO Gaming (2011-12 – 2013-02)
- Managed sales operations for major media agencies across the UK.
- Developed sales materials for social media, internet, and mobile media solutions.
Integrated Media Planner at Mediacom USA (2009-07 – 2010-08)
Assistant Digital Media Planner at Mediacom USA (2008-11 – 2009-07)
Communications Assistant Planner at Mediacom USA (2007-07 – 2008-11)
Sales Assistant, Photographer & Photo Editor at Tommy Hilfiger Inc. (2005-10 – 2007-02)
