Samara Grandison

Creative, trend-aware and commercially focused Social Media & Content Executive with 4+ years' experience delivering social-first content and integrated social media campaigns across retail, consumer and B2B brands. Experienced in developing and executing content strategies across Instagram, TikTok, Facebook and LinkedIn, with a strong focus on short-form video, influencer campaign management, community engagement and audience growth. Proven ability to increase engagement, reach and brand visibility by creating platform-native content informed by social insights, trend analysis and performance data.

Skilled in managing content calendars, delivering fast-paced campaigns end-to-end and translating analytics into actionable content improvements. Passionate about storytelling, digital culture and creating engaging content that connects brands with audiences and drives measurable commercial impact.

Marketing Executive - Reed Talent Solutions - Northampton

(2025-10 - 2026-02)

• Increased campaign engagement and audience interaction by delivering integrated multichannel marketing campaigns aligned with key event milestones and audience behaviours.
• Supported social media strategy execution by creating campaign content across digital and social channels, including Instagram, LinkedIn and email marketing.
• Improved engagement conversion by analysing campaign and social performance data and translating insights into actionable content recommendations.

Convention Marketing Coordinator - New Testament Church of God, UK - UK

(2025-05 - 2025-08)

• Increased event visibility and audience engagement by leading social media strategy and producing real-time TikTok and Instagram content for a national convention attended by thousands.
• Generated over 100,000 profile views by creating and publishing trend-led short-form video content, behind-the-scenes footage and live event storytelling.
• Improved audience interaction by managing real-time community engagement and creating social-first content tailored to platform trends.

Content Marketing Executive - ManpowerGroup - London

(2023-07 - 2025-06)

• Increased social engagement and brand visibility across four brands by creating and optimising short-form content for Instagram, LinkedIn and TikTok-style platforms.
• Supported social media strategy by planning and delivering platform-native campaigns aligned with audience insights, brand objectives and engagement KPIs.
• Delivered creator and influencer collaborations by coordinating content production, campaign messaging and performance tracking.
• Improved email engagement by managing monthly B2C newsletters, including campaign planning, copywriting, scheduling and audience communications.

Content Editor - Wowcher - London

(2022-09 - 2023-07)

• Increased customer engagement and conversion by editing and optimising promotional e-commerce content using SEO and conversion-focused copywriting techniques.
• Supported high-volume e-commerce campaigns by scheduling website deals and coordinating email content for subscriber audiences.
• Worked within tight deadlines to manage multiple live campaigns simultaneously in a fast-paced e-commerce environment.

Freelance Social Content Executive - Self-employed

(2020-01)

• Increased engagement and reach for multiple clients by owning end-to-end social content creation across TikTok and Instagram.
• Developed social media strategies informed by audience trends, platform analytics and brand objectives.
• Created social-first short-form video content designed to maximise engagement, audience growth and brand visibility.

BA - Advertising - University of East London (2022-09 - 2022-09)