Senior Communications Executive at Ecogradia (2023-07 – 2025-08)
- Single-handedly created and implemented communications strategies (including editorial) and collateral across Ecogradia's social channels, such as Instagram, which grew organically by 50,000+ followers within 20 months.
- Supported the director in scaling Ecogradia's YouTube channel to 2000+ subscribers organically in a year through topic selection, scripting, thumbnail ideation, promotional strategy, etc.
- Led the launch of a 10-episode webinar series on sustainable design in collaboration with Holcim Foundation that received 1000+ guest registrations from 45+ countries. Managed stakeholders, provided editorial and technical support, and oversaw the production of webinar videos for YouTube.
- Spearheaded company outreach across stakeholders, forming relationships and enabling social media partnerships with 60+ built environment professionals.
- Worked with the editor-in-chief to augment and periodically customise the company's business development profiles, which helped secure at least 3 sponsors.
Senior Communications Manager at Epistle (2022-03 – 2023-06)
Architectural Design Manager at Epistle (2021-08 – 2022-03)
- Developed and realised bespoke, multichannel communications strategies for 6+ clients belonging to domains like urban development, architecture, interiors and lifestyle, including UN Habitat India.
- Led content generation and management across clients; wrote and edited 100+ articles and press releases published across The Times of India, Hindustan Times and Architectural Digest, etc.
- Conducted workshops with clients and drafted detailed branding documents including company profiles, people's profiles and brand manifestos.
- Mentored 5 junior content writers; delivered a project writing and packaging workshop to the whole company comprising 70+ people.
- Suggested the creation of Epistle's YouTube channel with a detailed strategy document comprising 5-6 potential content directions; received positive feedback from the management.
Architect at Architron Group (2020-10 – 2021-07)
- Proposed the revamping of the company's social media channels, presented potential ideas and received generally positive feedback; initiated posting on the company's Instagram handle.
- Prepared digital models, drawings and working drawings for 5+ projects; directly liaised with vendors and site engineers to ensure proper project implementation.
- Guided two student interns on several facets of designing as well as creating working drawings.
Junior Architect at Dhun, Jaipur (2019-09 – 2020-07)
- Aided a 4-member team in documenting salvaged pieces from sixteen havelis (traditional mansions) to support conservation initiatives; conducted intensive research culminating in a white paper.
- Analysed the traditional water systems at Kuchaman Fort, India, spread over 30 sq km. Initiated documentation of the same for future restoration.
Community Engagement & Content Creation Intern at University of Exeter (2025-10 – 2026-07)
Part-time
- Devised creative strategies, designed graphic templates, sourced content, and created and published posts for the new LinkedIn page of Biocultural HIVE, a recent initiative at the Department of Archaeology and History, University of Exeter.
- Maintained an average engagement rate of 17.2% against an industry standard of 2.8% through creative, multimedia storytelling about an otherwise technical and niche topic.
Communications Consultant at Relipower Technology Pvt. Ltd. (2018-05 – 2025-08)
Pro bono | Part-time
- Leveraged my design and writing skills to devise the company branding and value statements, as well as customise product catalogues, which increased customer callback rate by 10%.
Editorial Intern at Rethinking the Future (2020-09 – 2021-01)
Part-time
- Wrote 15 articles across a wide range of topics in the domain of architecture and design that were published on Rethinking the Future's website with readership across 100+ countries.
