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Sara Eed

Sara Eed

Financial Controller

Talent
LondonMember since July 28, 2026
USALICash-Flow ManagementCost controlFinancial Planning and AnalysisP&L and Variance AnalysisFinancial reportingProphixSAGE
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USALICash-Flow ManagementCost controlFinancial Planning and AnalysisP&L and Variance Analysis

About

Financial Controller with over eight years of progressive finance experience, specialising in hospitality and multi-property hotel operations across IHG, Hilton, Hyatt and Accor-affiliated properties. Experienced in budgeting and forecasting, management accounts, month-end and year-end close, P&L and variance analysis, payroll, cash-flow management, internal controls and audit compliance. Led the pre-opening finance setup for Hotel Indigo London Clerkenwell and currently supports financial performance across hotel operations using USALI principles, Prophix and Fourth.

Commercially focused finance partner with a record of reducing expenditure, improving reporting accuracy and strengthening credit control.

Experience

Financial Controller at Axiom Hospitality - Hotel Indigo Clerckenwell (2025-01 – Present)

Lead financial operations across hotel properties, including the preopening of Hotel Indigo London and operational financial management at Hilton London Angel Islington.

  • Own month-end and year-end close, including management accounts, accruals, prepayments, balance-sheet reconciliations, revenue audits, and financial reporting.
  • Prepare annual budgets and rolling forecasts in Prophix, providing P&L commentary, variance analysis, and performance insights to the Regional Director of Finance.
  • Report and analyze RevPAR, GOP, departmental costs, and operating performance, partnering with General Managers and department heads on corrective actions.
  • Manage monthly payroll through Fourth, alongside Accounts Payable, supplier payment runs, cash-flow planning, and procurement controls.
  • Chair weekly credit meetings, monitor debtor performance, and lead actions to improve collections and working capital.
  • Develop SOPs, internal controls, and audit procedures to strengthen governance, reporting accuracy, and brand compliance.
  • Support and train finance team members, ensuring operational readiness and consistent application of financial processes across properties.

Assistant financial controller at Axiom Hospitality - Hilton London ExCeL (2024-01 – 2025-01)

  • Supported month-end close, including balance sheet reconciliations, accruals, and prepayments.
  • Assisted with budgeting, forecasting, and monthly P&L variance analysis using Prophix.
  • Managed cash flow, accounts payable, credit control, and supplier payment processing.
  • Assisted with payroll preparation, payroll reconciliations, and variance checks using Fourth.
  • Maintained financial records, audit schedules, and compliance with internal controls.
  • Collaborated with operational teams to improve reporting accuracy, cost control, and financial processes.

Finance Analyst at Mondrian Shoreditch Hotel (Accor) (2023-01 – 2024-01)

  • Worked closely with the Finance Director on ad hoc projects, supporting strategic financial planning and analysis.
  • Led the implementation of mid-level general ledger account reconciliations, improving data accuracy by 30% and streamlining financial reporting.
  • Managed monthly, quarterly, and year-end close processes, including journal postings, accruals, prepayments, and the maintenance of management accounts, delivering a 15% improvement in close efficiency.
  • Reviewed and benchmarked supplier pricing across multiple vendors to secure best value, ensuring cost control and alignment with budget objectives.
  • Identified and negotiated more competitive supplier contracts, reducing procurement costs and enhancing supplier performance.
  • Designed and delivered training for finance staff on standard operating procedures (SOPs), improving team productivity and operational consistency.
  • Organised monthly credit control meetings with departmental heads, reducing overdue debt by 20% through improved investigation and resolution processes.

Finance Assistant at Hyatt Place London City East (2022-01 – 2023-01)

  • Supported the Financial Controller with ad hoc tasks across all finance operations.
  • Led daily morning meetings with Heads of Departments (HODS) to deliver key updates on departmental revenues versus daily budgets, facilitating informed financial decisions.
  • Managed accounting: ledger, audits, payables/receivables, bank reconciliation, ensuring accurate reports.
  • Strengthened supplier relationships by promptly resolving invoicing and payment queries.
  • Improved financial record accuracy by ensuring proper documentation attachment to invoices, reconciling purchase orders, and verifying correct coding within the system.
  • Spearheaded monthly supplier statement reconciliations, streamlining processes and accelerating payment turnaround times.

Cash Allocation & Credit Controller at Cleveland Clinic (2021-01 – 2022-01)

  • Monitored and followed up on outstanding debts from patients, embassies, private medical insurance companies (e.g., AXA, BUPA), and other third-party payers.
  • Proactively addressed and resolved inquiries from internal teams and external stakeholders, ensuring clear communication and timely solutions.
  • Provided feedback on non-payment issues to relevant departments.
  • Prepared monthly accounts lists for approval and referral to external collection agencies.
  • Processed incoming payments from patients and third-party payers promptly and accurately.
  • Conducted billing reviews to ensure claims and statements were issued correctly in accordance with agreed terms.

Consultant House Receptionist at London Clinic (2020-01 – 2021-01)

  • Administration support

Finance Assistant at Holiday Inn Bloomsbury (IHG) (2018-01 – 2020-01)

  • Managed and reconciled cash handling processes, maintained sales and purchase ledgers, and ensured timely transaction recording.
  • Raised invoices, assigned unique AR numbers for new accounts, and performed credit control to manage aging debts.
  • Reconciled petty cash and posted journals using Sage X3.
  • Managed credit control processes, including debt collection and issuing monthly customer statements.
  • Implemented and maintained financial and accounting procedures approved by senior management.

Education

AAT in Bookkeeping, financial statements and VAT – Richmond upon Thames College (2017-01 – 2019-01)

Bachelor of Commerce (B.Com) in Accounting & Finance – Cairo University (2004-01 – 2008-01)

Skills

Financial Controller

Reviews

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