Field-based Growth Marketing Lead - Bright Horizons
(2025-04 - 2026-04)
- Planning/Managing yearly and monthly local marketing activity for a portfolio of 250+ nurseries, in partnership with the Operations Team and nursery managers
- Supporting Regional Directors to optimise sales activity for a portfolio of nurseries, by delivery of sales coaching & training as required, focusing on yearly plans, KPI's and targets.
- Devise and deliver monthly reports for the Regional (Ops) Directors and regular updates. Tracking and monitoring of local campaigns to prove effectiveness and ROI, and guide localised adaptations.
- Provide analysis of local & regional trends for sales pipeline & conversion from enquiry to registration.
- Research local areas, demographics, markets, and customers to identify and plan marketing activity for the nursery and region.
- Develop, implement, and sustain local marketing plans/activity for each nursery across a range of media, including digital, PR, and local opportunities, showcasing best practice & individual coaching as appropriate.
- Support your portfolio with the promotion of any national open events and campaigns
- Briefing the creative department in a planned and timely manner to ensure artwork is created, proofed and signed off before deadlines.
- Complete regular competitor analysis to understand our price point and proposition, and report promptly to the Marketing team.
- Represent the Marketing and Sales department at meetings with the Operations Team and contribute to monthly reports for the Senior Management team.
- Provide analytical insights to support decisions with the marketing plan.
- Site visits 2-3days a week, including community outreach and first-hand competitor visits.
Brand Executive - Busy Bee's Nursery
(2024-05 - 2024-07)
- Informing the brand strategy and facilitating the delivery of plans/activities at a high standard
- Managing large niche projects such as Odyssey, Bee Curious and New centre openings
- Store closure management - Updating store closure documents, creating store closure packs/guidelines, liaising with all stakeholders involved, booking in contractors, compiling parent comms for closures, web updates, etc., compiling and distributing store data to all teams involved.
- Coordinating and delivering marketing campaigns and support requests for departments/Centers.
- Generating clear briefs, ensuring high-quality plans and assets are produced for all projects/campaigns.
- Collaborating with third parties and stakeholders across all brand/marketing initiatives, ensuring a smooth delivery and centre performance in line with SLAs and KPIs.
- Copywriting for marketing channels and assets (Online & Offline).
- Ensuring the brand tone of voice is championed across all initiatives and roll-outs.
- Support in the delivery of customer communications and internal comms for parent and staff engagement information, new sign-ups, customer experience and promotion.
- Review data/insights and proactively provide recommendations/updates to the Head of Brand/team
- Working closely with integrations, acquisitions and insights teams to coordinate the marketing support for new centre openings and build on learnings and challenges of other centres.
- Execute project management responsibilities to ensure the successful coordination and timely delivery of initiatives.
Office Manager/Property Coordinator - Allan Group
(2023-09 - 2024-03)
- Office administration and portfolio of residential properties, providing efficient and accurate organisation and management.
- Manage the Assured Shorthold, Assured, Regulated, and Freehold properties portfolio.
- Stakeholder liaison and management (Project trackers: critical paths, databases and quotations
- Budget management and banking
- Property audits and quarterly reviews - present to wider teams and board members.
- Manage all AllanGroup social media: Planning, scheduling, and evaluating.
Campaign Manager - GTR
(2022-06 - 2023-07)
- Planning/management of all campaigns/events and associated project work.
- Support in the delivery of incremental revenue growth via new sales channels.
- Campaign/Project reporting - weekly
- Station audits, new openings and closure management - Update station tracker docs and stakeholders
- Managing Train operating companies marketing stream – Thameslink, Great Northern, Gatwick Express, Southern
- Social media management (strategy planning, content planning, copywriting, scheduling content, post campaign evaluation)
- Influencer strategy planning and management
- Stakeholder management: Internal teams, External agencies, timelines, relationships, media planning, buying, creative planning and reporting
- POS management: briefing and creating POS.
- Champion the customer journey offline and online and maximise every touch point.
- Campaign budget management
- Work effectively with the brand team to ensure communications are on brand.
- Work effectively with the partnerships team to ensure all activity aligns with campaigns.
Brand and Shopper Marketing Executive - Pentland Brands
(2021-04 - 2022-01)
- Strategy planning and delivery of brand Channel activation plans, ensuring alignment with all regional, brand and customer plans.
- POS: creation and development. Tracking and execution from start to finish for customers, events, and VM store builds, online and offline.
- Collaborate with Brand, Digital, and Social media teams and agencies to deliver a 360-degree customer activation and customise creative briefs to provide content and materials.
- Propose and deliver activation plans and brand communication objectives across various touchpoints for each customer's shopper journey and influence behaviour.
- Monitoring, auditing, evaluating, and diagnosing brand activation alongside competitors, ensuring continuous improvement, reporting key learnings to advise commercial teams on maximising return on our investment with the customer and improving go-to-market execution.
- Planning, briefing, and executing product/ NP photoshoots, working with Pentland creative teams to align all content, including web content, up to new brand standards.
- Management of websites using CMS: Updating communications, copy, photography and branding.
- Events management: setting up events, showrooms, trade shows, and stores, supporting the delivery of brand activations, customer plans, and growth ambitions.
- Product launches: Working on all launch collateral for stakeholders
- Manage the Hark product ordering system and migrate to Pentlands ordering system.
Senior communications executive - IAM RoadSmart
(2020-08 - 2021-01)
- Social media management: Facebook, Instagram, Twitter (Strategy planning, drafting, Copywriting, asset creation and scheduling and monthly reporting, content using ContelCal)
- Social media weekly and monthly reporting
- Website communications: Creating and collating content and copy, and updating the Website (CMS) daily.
- Campaign management online and offline: Planning, brief writing, events, POS, copywriting, weekly tips, blog posts and press releases.
- Paid ads: Strategy planning and execution for all paid ad activity and ad management
- Stakeholder management: working with various stakeholders to successfully run campaigns (Membership, Sales, Customer care, event managers, PR agencies)
Content and Campaigns Officer - NHS- SWLondon
(2020-01 - 2020-04)
- Social media management for digital channels (Strategy planning, drafting, creating copy and assets and scheduling content using Hootsuite)
- Updating creative and copy Website using WordPress
- Campaign management: Online, offline and events (start to finish)
- Paid ads composition: building ad strategies, creating ad sets, working on targeting, and managing ads from start to finish, including reporting.
- Stakeholder management (GP's, Pharmacies, Print and media agencies, and Other in-house teams)
- Conducting Campaign reports and evaluations
- Creating and compiling the Daily communications for SW London
- POS creation and collateral distribution to GP's and Pharmacies
Marketing executive - Sainsbury's Argos
(2018-08 - 2019-12)
- Working on all the digital teams' Always ON campaigns across various channels such as social media (Instagram, FB and Pinterest) and digital display (FB & GDN)
- Managing direct report - Training, development, appraisals, weekly 1-1's
- Social media management for Argos and Tu clothing. Collaborating with creative agencies, Tu teams and Media agencies on Paid and organic social content and campaigns.
- Copy creation for web, social, and brand guidelines
- Supporting the delivery of the marketing plan and campaign performance reporting.
- Stakeholder management: Manage creative teams, communications teams, marketing teams, and agencies, ensure the coordination and execution of campaigns run smoothly and maintain/building relationships with internal channel specialists.
- Budget management: Tracking campaign expenditures against budgets, forecasting for future campaigns, and raising PO's.
- VOD support: Uploading and setting live all VOD for upcoming campaigns and critical marketing events on YouTube.
