Sarika Yadav

Experienced Senior SEO Consultant with over 7+ years of experience working in fast-paced agency environments, delivering high-impact SEO strategies for diverse clients across multiple domain. Expert in technical, on-page, and off-page SEO. Skilled at managing multiple client accounts, conducting comprehensive audits, and developing tailored strategies that improve visibility, rankings, and ROI.

Known for a data-led approach, strong communication skills, and the ability to collaborate effectively with content, design, and development teams to achieve measurable business results.

IT Admin / SEO Head at Safe Space Housing Ltd. (2023-07 – 2024-12)

• Managed and maintained company websites and customer-facing portals, performing content updates, structural improvements, and layout modifications using WordPress and CMS platforms.
• Built and updated website pages, landing pages, forms, blogs, case studies, and product-related content, ensuring accuracy, engagement, and SEO best practices.
• Implemented and maintained contact forms, internal pages, payment gateway integrations, and website functionality enhancements.
• Performed regular website quality assurance checks, including broken link monitoring, responsive design testing, accessibility compliance, and content accuracy audits.
• Executed technical SEO improvements including image optimization, metadata updates, schema markup, redirects, crawlability enhancements, and website performance optimization.
• Collaborated with marketing, product, and internal teams to create landing pages and support customer journeys that improved user engagement and lead generation.
• Monitored website user behaviour and performance using GA4, Google Search Console, Microsoft Clarity, and other analytics tools to identify UX and conversion opportunities.
• Supported conversion rate optimization (CRO) initiatives by analysing visitor behaviour, monitoring conversions, and recommending UX improvements.
• Assisted with workflow automation and system integrations using tools such as Airtable and Zapier to improve operational efficiency.
• Designed and managed collaborative Airtable databases, linked records, reporting dashboards, and automation workflows to streamline business processes.
• Maintained awareness of AI-driven search developments and emerging SEO technologies to support digital marketing strategies.

Sr. SEO Specialist at Softmantra (2019-09 – 2022-08)

• Led end-to-end SEO strategy execution, including technical SEO, on-page optimization, off-page SEO, and content optimization to improve organic visibility and search rankings.
• Managed website updates, landing pages, blogs, service pages, and CMS content to ensure accuracy, engagement, and SEO compliance.
• Collaborated with marketing, content, design, and development teams to support digital campaigns and improve customer journeys.
• Performed comprehensive SEO audits to identify crawl issues, indexing problems, broken links, duplicate content, and technical bottlenecks.
• Implemented technical SEO enhancements including schema markup, metadata optimization, redirects, image optimization, and Core Web Vitals improvements.
• Conducted regular website quality assurance checks, including responsive design testing, accessibility reviews, and content accuracy validation.
• Used Google Analytics, GA4, Google Search Console, and user behaviour data to identify UX issues and conversion opportunities.
• Supported conversion rate optimization initiatives through landing page analysis, A/B testing recommendations, and performance reporting.
• Managed keyword research, competitor analysis, and SERP tracking to identify growth opportunities.
• Optimized page speed, mobile usability, and website performance to improve user experience and search visibility.
• Prepared monthly SEO and performance reports covering rankings, traffic, conversions, and user engagement metrics.
• Assisted with workflow automation and integration tasks to improve operational efficiency.
• Researched emerging SEO trends, AI search developments, and Google algorithm updates to maintain competitive performance.

Sr. SEO Consultant at Brandhype Pvt. Ltd. (2017-05 – 2019-08)

• Developed and executed SEO strategies to improve organic visibility, keyword rankings, and website performance across multiple client accounts.
• Managed WordPress websites, including content updates, landing pages, blog publishing, plugin management, and website maintenance.
• Collaborated with marketing, design, and development teams to build campaign landing pages and support lead generation activities.
• Conducted technical SEO audits, resolving crawl issues, broken links, duplicate content, indexing problems, and site performance issues.
• Implemented technical SEO improvements including schema markup, metadata optimization, URL restructuring, redirects, and image optimization.
• Performed regular website quality checks, ensuring responsive layouts, content accuracy, accessibility standards, and SEO compliance.
• Monitored website performance using Google Analytics, GA4, Search Console, SEMrush, Ahrefs, and other analytics tools.
• Analysed user behaviour and conversion data to recommend UX and CRO improvements.
• Optimized website speed, Core Web Vitals, and mobile usability to improve both rankings and user experience.
• Created client performance reports and dashboards highlighting traffic growth, conversions, rankings, and campaign effectiveness.
• Supported digital marketing campaigns and collaborated with content teams to improve customer engagement.

Sr. SEO Executive at TradeIndia.com - Infocom Network Ltd (2016-07 – 2017-05)

• Improved organic traffic and keyword rankings for thousands of B2B product listings through strategic SEO initiatives.
• Managed SEO optimization for product pages, category pages, and landing pages to improve visibility and conversions.
• Conducted keyword research, competitor analysis, and user intent analysis to identify growth opportunities.
• Optimized meta tags, internal linking, schema markup, URLs, and content structure to improve search performance.
• Performed technical SEO audits to identify crawl errors, broken links, duplicate content, and indexing issues.
• Collaborated with product, content, UX, and development teams to improve customer journeys and website usability.
• Monitored website performance and user behaviour using Google Analytics and Search Console to identify opportunities for UX and conversion improvements.
• Supported conversion rate optimization initiatives by analysing landing page performance and recommending enhancements.
• Assisted with large-scale website quality checks, ensuring content accuracy, responsive layouts, and technical compliance.
• Delivered monthly performance reports covering traffic, rankings, conversions, and business impact.
• Worked closely with category and product teams to implement SEO best practices during new product and category launches.
• Continuously monitored search trends, algorithm updates, and emerging digital marketing practices to maintain strong search performance.

Master of Science in Information Technology – Leeds Beckett University (2023-09)