Marketing Assistant, Kasundi, Bristol, United Kingdom.
(1st October 2024 to date)
Digital Marketing
- Maintain social media and website, ensuring strong user experience and conversion.
- Led targeted digital marketing campaigns, search, display, email marketing, driving engagement by 35%.
- Run and optimize Google Ads and Meta Ads, improving CTR, CPC, and overall efficiency.
- Analyze consumer buying behavior to support planning and executing loyalty and retention programs.
- Design and publish time-sensitive digital contents using Canva, ensuring brand message.
- Work with 4 local influencers, briefing product knowledge and content.
Research and Insight Generation
- Analyze competitor activities to understand pricing, campaign, and positioning strategy
- Analyze Google, social media, Trustpilot reviews for brand sentiment analysis.
Brand Building and Community Engagement
- Lead local community-based food events to strengthen brand awareness.
- Handle customer feedback and complaints professionally, reinforcing trust and loyalty.
Performance Analysis
- Track campaign performance, ensuring the alignment with prescribed objectives.
- Analyze analytics, meta suite, email marketing data to measure customer behavior.
- Examine product-wise sales trends to develop weekly and monthly marketing strategy,
contribute to a 35% increase in overall revenue.
Trade Marketing Executive, ACI CORO BD Ltd, Dhaka.
(7th May 2023 to 11th September 2024)
Customer Insight and Market Intelligence
- Led Sunquick RTD fruit drink launching market research, survey, analyzing customer insight, pricing, and competitive positioning.
- Studied industry trends to launch differentiated offline and digital promotional campaigns.
- Conducted monthly market audit to monitor market execution, competitor activities.
Integrated Campaign Management (ATL and BTL)
- Planned activation campaign strategy and led in different retail markets of Dhaka,
Chattogram, Sylhet, supporting growth and consumer awareness
- Led customer activation campaigns across 50 academic institutions, 60 MT outlets.
- Led outdoor & retail branding strategy across 64 fleet, and 600 retail outlets.
- Led 24 B2B exhibitions or trade events, event sponsorships, and brand collaborations.
- Coordinated with PR and media agencies to ensure consistent brand messaging.
- Led 8 region wise distributor and retail partner conferences.
- Led 4 influencer marketing campaigns, content development, and briefing.
- Led 3 major 2 months long festive consumer and trade promotional campaign.
Strategic Management
- Planned and led targeted promotional marketing strategy across modern trade, retail trade, e-commerce, driving 25% sales growth.
- Developed demand & supply forecasting, annual budget and campaign calendar.
- Collaborated with creative agency to design 10 promotional POS materials
- Led distribution strategy, delivering approx. 500,000 promotional materials across 64
regions.
Stakeholder Management
- Supported global and regional cross functional team for launch execution.
- Supervised 25 external agencies of creative, printing, logistics, and BTL & ATL agency.
- Worked with cross-functional team and account managers, leading multi-channel campaigns.
- Led market audit team to examine the POS execution and visual merchandising.
Performance Report Generation and Analysis
- Developed regional performance KPIs, reporting frameworks and tracking dashboards.
- Experienced in CRM based campaign performance tracking, customer insight analysis.
- Used Qualtrics for customer insight collection and analysis.
- Created market insight report for cross functional team- Sales, Finance and Supply Chain.
Regional Sales In-charge, Abul Khair Milk Products, Dhaka.
(10th March 2021 to 30th April 2023)
Area Management
- Led 4 major regions of Bangladesh in Dhaka, Feni, Comilla and Chattogram.
- Led 14 territories under the 4 major regions.
- Monitored sales and product movement of approx. 7000 outlets, 92 major retail markets.
Sales and Product Distribution Management
- Coordinated end-to-end sales and distribution management across multiple channels.
- Managed BDT 42 million/Month (£250K) regional sales target.
- Monitored regional sales and product distribution of milk, tea and coffee.
- Conducted market and distributor audit, understanding distribution performance analysis.
- Supervised dealer recruitment and monitored 24 dealers accounts.
- Coordinated distributor warehouse audit to monitor the stock and inventory movement.
- Coordinated damaged or expired product management works.
Product and Market Development
- Executed go-to-market strategies to expand the market coverage in retail and wholesale market, modern trade, and foodservice channel.
- Expanded numeric distribution by 35%-40%, achieved 25%-30% sales growth through
GTM strategy redesign.
- Worked with Brand team to develop regional and seasonal marketing strategies.
Salesforce Management
- Led a team of 92 field sales professionals, executing instore sales and marketing strategy.
- Conducted region, territory focused sales force recruitment and training process.
Stakeholder Management
- Maintained professional relationship with key retail outlets and product distributors.
- Managed relationship with cross functional teams (Finance, Marketing, Supply Chain,
Distribution, Central Warehouse) for achieving sales target.
Performance Analysis
- Prepared region and territory wise daily, weekly and monthly manpower, distributor,
brand performance reports for senior management and cross functional teams.
- Prepared market audit report to control the market coverage and numeric distribution.
- Prepared stock report to control product movement and damage.
Marketing Executive, Heritage Group, Dhaka.
(19th September 2017 to 28th August 2019)
Market Research
- Led new product category, Sultan Black Tea, launching.
- Conducted market & competitor research, quasi experiment, identifying insights and growth opportunities.
- Analyzed insights for products, price, placement, multi-channel promotional strategy development.
Go-to-Market and Product Launch
- Worked with commercial team for go-to-market planning, driving retail launches in
Rangpur and Dhaka division, and 3 MT chains.
- Developed positioning, messaging, and campaign concepts based on consumer insights.
- Developed timely performance dashboard, understanding GTM execution, market coverage, performance, distribution, and offtake, identifying growth opportunities
- Worked with internal departments, forecasting demand & supply, and marketing budget.
- Organized 5 product distributor onboarding ceremony.
- Developed tools, including product briefs, sales collaterals, and POS materials.
Product Development and Communication Strategy
- Supported product development, working with R&D team for product testing, reported insights.
- Analyzed competitors’ packaging and worked with creative partner for packaging design.
- Managed social media accounts, content calendar and scheduling posts.
Marketing Strategy Management
- Developed 360° integrate end-to-end marketing strategies- paid, owned, and earned.
- Managed Geographical and seasonal campaign calendar.
- Onboarded 5 BTL & ATL agencies and led 20 promotional campaigns.
- Collaborated with creative partner for developing 10 marketing assets.
- Led 5 regional digital and press media planning and buying.
