Selina Wilson

Strategic and commercially focused Marketing Manager with extensive experience planning, delivering, and optimising integrated campaigns across digital, events, direct, and lead-generation channels. Proven ability to translate business needs into data-informed strategies that drive engagement, pipeline growth, and brand visibility, while managing budgets and collaborating with cross-regional teams to deliver measurable outcomes.

EMEA Marketing Manager at Climb Channel Solutions (2023-11 – Present)

• Own marketing strategy and execution across EMEA regions including DACH, France, and the Netherlands following team restructuring after an acquisition.
• Build and maintain target databases to support successful market entry and regional pipeline growth.
• Launch brand and training initiatives within new markets, ensuring consistent positioning and messaging, leading to over 700 participants in our training initiatives.
• Develop annual regional marketing plans covering digital campaigns, events, conferences, lead generation, and brand activity, including 4 brand events, 3 industry conferences, and 5 lead generation activities.
• Manage a €165,000 marketing budget for 2025, ensuring spend aligns with strategic objectives.
• Collaborate closely with sales teams and strategic vendors to establish brand presence and generate pipeline.

EMEA Marketing Manager at Climb Channel Solutions (2022-01 – 2023-11)

• Led and mentored a team of three, overseeing delivery of campaigns for strategic and alliance vendors.
• Introduced new processes to improve productivity and campaign delivery.
• Developed and executed outreach strategy for Climb across the EMEA market.
• Managed a global brand refresh, including brand guidelines, visual identity, and internal rollout.
• Oversaw annual marketing budgets (£40k internal, ~£60k vendor-funded).

Vendor Marketing Manager at Climb Channel Solutions (2020-02 – 2021-12)

• Delivered multi-channel campaigns for 10–14 strategic vendors, typically running 3–4 major campaigns per quarter.
• Managed campaigns end-to-end from brief to reporting, achieving ROI of up to 80:1.
• Promoted vendor events, webinars, and product launches.
• Managed vendor marketing budgets (~£20k per year) and MDF requirements.
• Supported company rebrand from Sigma Software Distribution to Climb Channel Solutions, including website launch and communications.

Marketing Executive at Climb Channel Solutions (2017-07 – 2020-02)

• Executed campaigns for strategic vendors and multi-vendor initiatives.
• Managed Climb's social media channels and supported campaign reporting.

Marketing Assistant at Climb Channel Solutions (2016-06 – 2017-07)

Supported the Head of Marketing with campaign execution, email sends, website updates, and social media scheduling.

Bachelor of Arts in International Business Administration – University of Applied Science, Fulda, Germany (2015)