Shabaaz Yaqub
Marketing Specialist | PPC, Social Media, SEO
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About
Throughout my career, I have gravitated toward sales-oriented roles such as business development & business expansion. These roles taught me the significance of the Three P's: people, process and product. I leveraged this experience to boost my skills in digital marketing.
I am now a business development & marketing professional with 5+ years of experience.
Key highlights of my career include:
Developed a content strategy along with on-page & off-page SEO to rank for 10 buyer-relevant keywords
Achieved a 45% conversion rate on Google Pay-Per-Click ads.
Grew website traffic by 166% over 12 months by implementing a link-building & content strategy targeting high-traffic keywords.
Generated 60% of leads for the sales funnel for the UKI & MEMA region.
