Shabaaz Yaqub

Throughout my career, I have gravitated toward sales-oriented roles such as business development & business expansion. These roles taught me the significance of the Three P's: people, process and product. I leveraged this experience to boost my skills in digital marketing.

I am now a business development & marketing professional with 5+ years of experience.

Key highlights of my career include:

Developed a content strategy along with on-page & off-page SEO to rank for 10 buyer-relevant keywords

Achieved a 45% conversion rate on Google Pay-Per-Click ads.

Grew website traffic by 166% over 12 months by implementing a link-building & content strategy targeting high-traffic keywords.

Generated 60% of leads for the sales funnel for the UKI & MEMA region.