Shafiat Ali

Dynamic Local SEO Specialist with 4+ years of experience in Google Business Profile optimization, Google Maps ranking, and local search growth. Skilled in Advanced Local SEO, AI Search Optimization (GEO/AEO), technical SEO audits, competitor analysis, citation management, reputation management, and conversion-focused strategies. Experienced with BrightLocal, Whitespark, Yext, Local Falcon, Semrush, SE Ranking, Screaming Frog, GA4, Google Search Console, and Looker Studio.

Proficient in using AI tools like ChatGPT, Claude, and Gemini for SEO research, automation, content optimization, and improving visibility across modern search platforms. Focused on delivering measurable growth in rankings, traffic, leads, and local brand presence.

Local SEO Specialist at Makks Solution (2025-03 – Present)

• Optimized and managed Google Business Profiles (GBPs) for multiple local and multi-location clients, improving map pack rankings and driving measurable local visibility.
• Ensured NAP (Name, Address, Phone) consistency across 100+ citation platforms (Yelp, Bing Places, Apple Maps, etc.) to strengthen local authority.
• Conducted local keyword research and competitor analysis using tools such as SEMrush, Ahrefs, BrightLocal, and Google Keyword Planner to identify growth opportunities.
• Developed and implemented data-driven local SEO strategies that increased organic traffic and calls for service-based businesses.
• Managed local link-building campaigns, outreach initiatives, and optimized local landing pages for higher conversions.
• Performed SEO audits and performance reports, presenting actionable insights to improve clients' search rankings and user experience.
• Applied LocalBusiness and Review schema markup to enhance search appearance and click-through rates.
• Monitored Google algorithm updates and adjusted local SEO strategies accordingly to maintain ranking stability.
• Collaborated with content teams to guide location-based content creation optimized for user intent and regional search terms.
• Improved average Google Business Profile visibility by +45% within 6 months across multiple clients.
• Increased local organic traffic by 30–50% for service-based businesses through optimized on-page and citation strategies.
• Successfully managed 20+ multi-location SEO campaigns simultaneously, delivering consistent top-3 local rankings.

Local SEO Expert at The Ranking Geeks (2024-03 – 2025-02)

• Optimized GMB profiles for 50+ clients, achieving a 40% boost in local rankings and a 50% increase in Google Maps visibility.
• Conducted in-depth local SEO audits for clients, identifying opportunities that resulted in 30% performance improvement.
• Collaborated with content teams to create hyper-local content tailored to specific markets, increasing local traffic by 25%.
• Spearheaded mobile SEO optimization, resulting in 20% improvement in mobile search rankings.
• Built high-quality local backlinks from local blogs, news outlets, and directories, increasing domain authority by 20%.
• Developed and implemented local SEO strategies for businesses in different industries, ensuring improved customer acquisition and visibility.

SEO Executive at Rank-Sol IT Company (2022-12 – 2024-02)

• Managed GMB optimization for 15+ clients, resulting in a 20-30% improvement in Google Maps rankings and overall local search visibility.
• Implemented local citation strategies across major directories like Yelp and Yellow Pages, increasing NAP consistency by 15%.
• Conducted competitor analysis and executed strategies to help clients outpace competitors by 15-20% in local search results.
• Provided monthly SEO performance reports to clients, highlighting improvements in local rankings and customer engagement.
• Built mobile-friendly websites and optimized site speed, leading to a 20% improvement in mobile search rankings.

BSc in Mechanical Engineering Technology – University of Engineering & Technology, Lahore, Pakistan (2019)