Commercial Executive | Operations Leader | Business Growth Strategist
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Dynamic and commercially focused senior executive with 15+ years of experience leading sales, operations, business development, and organisational growth across multiple sectors including childcare, healthcare, automotive leasing, fuel distribution, and retail. Proven track record of delivering revenue growth, operational excellence, stakeholder engagement, and high-performing teams. Skilled in strategic planning, business transformation, regulatory compliance, safeguarding, and commercial leadership.
Adept at building scalable businesses, managing acquisitions, and driving sustainable growth while maintaining exceptional customer and employee engagement.
Managing Director | Head of HR | Designated Safeguarding Lead - Sapling & Stone Care
(2026-01)
Founded and launched a residential children's care organisation operating within Ofsted regulatory frameworks. Leading business strategy, workforce planning, HR operations, safeguarding, compliance, and site development. Secured multiple residential care properties and managed registration processes. Developed safeguarding frameworks, operational policies, and governance structures. Driving long-term organisational growth and service excellence.
Chief Executive Officer - Group 12 Limited
(2024-06 - 2025-11)
Directed overall business strategy and operations for a growing nursery group. Led acquisitions, service development, financial planning, and stakeholder engagement. Maintained safeguarding excellence and regulatory compliance across multiple locations. Built and developed senior leadership teams.
Business Manager - Harvest Energy / Prax Group
(2022-05 - 2024-06)
Managed dealer relationships and developed new business opportunities nationwide. Expanded fuel supply partnerships and strengthened commercial performance. Oversaw dealer standards, compliance, and operational performance.
Co-Founder & Commercial Director - Ready2Lease Ltd
(2020-11 - 2022-05)
Co-founded a vehicle leasing brokerage focused on SME and corporate markets. Designed sales processes, commercial strategies, and partnership frameworks. Managed supplier relationships and business development activities.
Sales Manager – Corporate Accounts - LeasePlan
(2018-09 - 2020-11)
Internal Sales Manager – SME Direct - Hitachi Capital Vehicle Solutions
(2016-06 - 2018-09)
Sales Manager (Telesales) - The Fuel Card Group / DCC Plc
(2015-09 - 2016-06)
New Business Team Leader - The Fuel Card Group / DCC Plc
(2012-11 - 2015-08)
Sales Trainer - The Fuel Card Group / DCC Plc
(2012-06 - 2012-11)
Designed and delivered sales training programmes. Improved staff retention by 32%. Developed coaching frameworks and performance improvement initiatives.
Account Manager - The Fuel Card Group / DCC Plc
(2011-11 - 2012-06)
Managed client acquisition and account development. Recognised twice as 'Star of the Month' for exceptional performance.
Director - Formula SMS Ltd
(2011-02 - 2011-11)
Founded and managed a business providing SMS marketing solutions. Delivered tailored marketing campaigns for SMEs.
Duty Manager - Tesco Plc
(2007-05 - 2011-01)
Managed large-scale retail operations and workforce activities. Ensured operational efficiency and merchandising standards.
Trainee Manager - Asda
(1997-02 - 2007-05)
Completed management development programme focused on retail operations and leadership.
CIPD Level 5 - People Management