Volunteer PR & Communications Assistant Manager - YMCA - Birmingham, England
(2026-07)
Support PR and communications activity, helping keep messaging clear and consistent across different audiences and channels.
- Create and publish social media posts across Instagram, Facebook and X, adapting content and captions to suit each platform.
- Write captions and communications content to support campaigns, events and organisational activity.
- Work with stakeholders, media contacts and influencers, building professional relationships and supporting outreach.
- Help plan PR campaigns and coordinate the communications, content and logistics needed for delivery.
- Create and organise press releases and press materials, supporting media outreach and wider brand visibility.
- Support events, partnerships and projects across teams, helping keep communications and activity organised and on track.
Influencer & Affiliate Marketer - boohoo and Missy Empire - Online
(2024-01 - 2026-04)
- Promoted Boohoo and Missy Empire products on Instagram, styling and showcasing clothing through fashion-focused content tailored to my audience.
- Created engaging posts, stories and captions featuring products, with affiliate links shared through Instagram Highlights to direct followers to featured items.
- Used personalised styling recommendations and product promotion to encourage audience engagement and interest in purchasing.
- Tailored content to an audience primarily aged 25–34, while also engaging an 18–24 audience through relevant trends, styling and fashion content.
- Developed practical experience in influencer marketing, affiliate marketing, social media content and audience engagement, understanding how organic content can support brand awareness and customer journeys. understanding of how SEO supports digital content.
Volunteer E-commerce Assistant - British Heart Foundation - Birmingham
(2026-06)
- Created and maintained product listings on eBay, including photographing merchandise, uploading images and keeping product information and stock records accurate.
- Assessed the condition, visual appeal and presentation of items to decide which products should be prioritised for online listing.
- Used judgement around product appearance and customer appeal when selecting and preparing items for the online marketplace.
- Photographed and presented products with consideration for how they would appear to customers browsing eBay.
- Developed an understanding of how product presentation, visual content and customer preferences can influence online engagement and purchase decisions.
- Gained practical experience in e-commerce merchandising and the digital customer journey, linking product selection and presentation to wider digital marketing principles.
Course Social Media and Web Design L3 - Netcom training - online, england
(2026-08)
- Develop practical skills across social media, SEO, CMS, digital content and analytics.
- Research audiences and use insights to develop brand and business concepts, goals and communication ideas.
- Create brand guidelines, tone of voice and brand stories for consistent digital communication.
- Designed a live website with a focus on accessibility, user experience and clear brand communication.
- Develop SEO and content strategies around search intent, including on-page optimisation and a 30-day content calendar.
- Use digital tools to create content and explore performance metrics, user pathways and online engagement.
Youth Ambassador - YMCA - Birmingham
(2025-03 - 2026-07)
- Represent young people in discussions around housing, education and wellbeing, communicating with policymakers and stakeholders.
- Spoke on a youth housing panel at the Conservative Party Conference in Manchester in October 2025.
- Contributed personal experiences to the Centre for New Midlands' Connections for Prosperity initiative.
- Received the Lewis Sewell Award in 2025 for creativity, resilience and academic achievement.
