Brand Partnerships Director
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Attaining organisational objectives by delivering strategic-level partnership building leadership. Accomplished and growth-focused Senior Business Consultant, offering comprehensive experience in hospitality and press/media industry. Remarkable history of cultivating strategic alliances and driving revenue growth.
Adept at implementing marketing initiatives to enhance sales volume and company's productivity. Well-versed in nurturing and maintaining strong mutually beneficial relationships with key clients, leveraging market trends and consumer insights to create impactful brand collaborations. Instrumental in uncovering partnership opportunities, negotiating deals, and executing integrated marketing campaigns.
Forward-thinking leader, with the capacity to steer and empower multiple cross-functional teams to achieve organisational goals and deliver exceptional brand experiences. Committed to maximizing brand visibility, expanding market reach, and securing sustainable business growth.
Brand Partnerships Director at Sauce Magazine (2025-04 – 2026-08)
Key role was managing partnerships across the restaurant, hotel, and food & drink sectors. My role focused on selling digital advertising and partnership opportunities to restaurants, hotels, and food & drink brands. I generated new business through a combination of cold outreach and an established network of hospitality contacts, building relationships with brands and identifying opportunities to support their marketing objectives.
Products sold included dedicated solus emailers, sponsored articles, and competitions, leveraging The Sauce Magazine's database of 115,000 subscribers to deliver targeted exposure and engagement for clients.
Food & Drinks Partnerships Director at Citizen Femme (2024-06 – 2025-04)
Managed commercial partnerships for Citizen Femme, working with luxury travel, hospitality, lifestyle, and premium consumer brands to develop and sell bespoke partnership opportunities. Identified and developed new business through targeted outreach, networking, and existing industry relationships, building strong relationships with brand and marketing teams. Created tailored partnership proposals across digital content, editorial features, newsletters, social media, events, and other branded opportunities, aligning campaigns with clients' marketing objectives and Citizen Femme's audience.
Managed partnerships from initial outreach and pitching through to campaign delivery, ensuring strong client relationships, commercial results, and repeat business.
Brand Partnerships Director at Hardens Restaurant Guide (2018-03 – 2023-06)
Devised and executed brand partnership strategies to drive revenue growth and expand market reach. Explored and assessed potential partnership opportunities as per company goals and target audience. Nurtured relationships with key stakeholders, including brands, agencies, and influencers.
Visited and dined at restaurants and provided feedback for the restaurant guide. Dealt with all activities of socials and daily uploads of @hardensbites. Developed integrated marketing campaigns and activations with cross-functional teams.
Senior Business Consultant at Groupon UK (2016-04 – 2018-02)
Pitching New Business to Food, drink, travel, beauty and leisure companies to feature on the Groupon website with offers to the public. Generated new business opportunities by pitching to food, drink, travel, beauty, and leisure companies for inclusion on the Groupon website, offering exclusive deals to the public, including face-to-face meetings, cold-calling, and sending out pitches.
Lifestyle Features Account Manager at Telegraph Media Group (2015-10 – 2016-03)
Bridged the communication gap with London Media Agencies, such as Media com, Carat, Havas Media and All Response. Attended face-to-face meetings with clients and send new business pitches. Improved sale of selling both digital and print advertising to lifestyle brands either directly or via media agency contacts; planning their advertising campaign and spend throughout the month, quarter, and year. Cultivated and maintained strong robust relationships with the client.
Lifestyle and Travel Features Account Manager at Guardian News and Media (2012-11 – 2015-01)
Controlled all endeavours regarding both life & style features and travel sections. Ensured the selling both digital and print advertising to lifestyle brands both directly or via media agency contacts. Conducted face-to-face meetings with clients and sent new business pitches; allocating their advertising campaign and spend throughout the month, quarter, and year.
Online Advertising Executive at Qype Media (2012-06 – 2012-10)
Corporate Sales Manager at LA Fitness (2011-01 – 2011-10)
Inbound Sales Specialist at British Sky Broadcasting (2006-02 – 2010-10)
Inbound/Outbound Sales Agent at Subcriptions Marketing (2005-10 – 2006-01)
Inbound Sales Agent at Loot Ltd (2002-07 – 2005-09)
Outbound Sales Agent at Timelife (2000-05 – 2002-06)
BA Honours in English Literature & Media Studies – Middlesex University
