Shiloh Morris

Creative Retail & Visual Merchandising Manager with a background in fashion retail, brand presentation, and customer experience. Experienced in leading teams, managing retail operations, coordinating events, and creating visually engaging spaces that connect customers with brands. Combining strong commercial awareness with a creative eye for fashion and styling, I thrive in fast-paced retail environments where visual storytelling, collaboration, and innovation are key.

Confident building relationships with customers, executives, and brand partners while delivering high standards across both operations and presentation.

Concessions manager - Tribe vintage X Superdry

(2024-01 - 2025-02)

• Managed stock deliveries and replenishment to maintain strong product availability and high visual standards across the concession floor.
• Supervised and coordinated rotas for part-time sales assistants, ensuring consistent team coverage and smooth day-to-day operations.
• Trained new team members and Superdry staff on brand standards, visual merchandising, floor maintenance, and customer service expectations.
• Worked collaboratively with Superdry management teams to achieve sales targets, maintain operational standards, and optimise concession performance.
• Communicated regularly with HQ regarding stock performance, bestselling styles, and emerging sales trends to support inventory planning and future deliveries.
• Supported concession planning, store layout updates, and renovation projects to enhance customer experience and strengthen visual presentation.
• Participated in team meetings to align on store objectives, performance strategies, and customer engagement initiatives.

Retail Store Manager - St Christopher's Hospice Charity Shops - West Dulwich Branch

(2024-04 - 2025-11)

• Led store performance, team management, visual merchandising, and community engagement in a high-performing retail environment.
• Developed and delivered visually engaging merchandising displays aligned with seasonal trends to enhance customer experience and drive sales.
• Planned, assisted and executed retail events, including a wedding dress sale, combining styling, merchandising, and local business collaboration.
• Delivered in-store and community engagement initiatives to increase footfall, strengthen brand presence, and improve sales performance.
• Built strong relationships with customers, staff, and community partners to maintain high service and presentation standards.

Retail Store Manager - St Christopher's Hospice Charity Shops - Crystal Palace Branch

(2022-10 - 2024-04)

• Managed daily store operations, staffing, performance, financial procedures, and compliance with organisational policies as Store Manager.
• Coordinated rotas, recruitment, and staff training to improve team capability, efficiency, and overall store performance.
• Led regular performance meetings to review targets, sales figures, and operational improvements.
• Maintained keyholder responsibilities, including cashing up and resolving till discrepancies.
• Supported stock management and visual merchandising to maintain strong commercial presentation standards and store efficiency.
• Delivered consistently high levels of customer service, ensuring smooth day-to-day operations and a positive customer experience.

Assistant Manager - St Christopher's Hospice Charity Shops - Streatham Branch

(2019-04 - 2021-10)

• Supported daily store operations and supervised team members.
• Managed customer service and resolved queries and complaints efficiently.
• Supported social media, promotions, and visual merchandising activity.
• Developed foundational leadership and retail management skills.

Sales Assistant - Primark - Bromley

(2017-12 - 2019-04)

Personal Assistant - Performing arts project

(2014 - 2019)

Personal Assistant to Creative Director (Performing Arts Project) - Independent - South East London

(2024 - 2025)

Supported a creative director with day-to-day coordination and creative delivery across performing arts and media projects. Assisted with personal styling for clients across video shoots, live performances, and dance programmes, ensuring cohesive visual presentation aligned with creative direction. Contributed to wardrobe coordination, styling preparation, and supporting on-set and rehearsal environments.

Sales Representative - Afro Hair Fashion Show

(2024 - 2025)

Represented brand at fashion event, engaging with customers and supporting product promotion and sales.

Model - Afrocentrix Hair Care

(2024 - 2025)

Modelled for hair care brand, supporting brand promotion, visual presentation, and campaign content.

Sales Representative - Twisted Sister

(2024 - 2025)

Supported sales and customer engagement at brand activations and promotional events.

Freelance Brand Logo Designer - Independent

(2024 - 2025)

Designed brand logos and visual identity concepts, developing creative branding solutions tailored to client needs.