Multi-Site Store Manager at Hobbs (2023-07 – Present)
Dual Site Store Manager at Joules (2020-07 – 2023-02)
A self-motivated Brand Ambassador, offering expert knowledge and recommendations to customers, taking them on a journey to their perfect purchase. Fully accountable for two high-profile city centre locations. Maintaining a seamless shop floor operations that enhances and facilitates an exceptional customer shopping experience.
- Developing the best team possible with long-term succession strategies, development plans, quarterly reviews and providing on-the-spot feedback along with celebrating successes to increase employee engagement
- Fostered a culture of continuous learning and improvement through empowering leadership and creating a culture of excellence within stores, building team capability and endorsing best practices as part of talent planning
- Responsible for Evaluating stock inventory levels. Communicating weekly with buying team to ensure adequate and correct stock available
- Create and execute schedules that prioritize the customer journey, maximize productivity, and manage labour spends within agreed budgets
Store Manager at CREW CLOTHING (2017-11 – 2020-07)
- Leading and maximising customer engagement opportunities, supporting my team to deliver an amazing customer service experience successfully achieving a +4.5% growth
- Developing a high-performing team environment through installing a selling culture, utilising product knowledge and selling techniques to achieve an average UPT of 2.7%. Conducting regular appraisals to identify potential development needs and succession planning for company growth
- Utilising strong communication skills to coach and motivate my team to exceed individual sales targets, implementing performance improvement plans when necessary to achieve set goals
- Identified local marketing and business growth opportunities, successfully promoting a new Womenswear collection, resulting in +8% footfall
- Commercially planning and implementing visual merchandising directives throughout the store, ensuring beautiful product presentation standards
- Analyse KPI's, forecasting payroll budgets and projected turnover, review monthly P&L reports to minimise losses and compiling commercial reports for key stakeholders
Fashion Manager at HARVEY NICHOLS (2017-01 – 2017-11)
Managing a team of 27 with a £3Million turnover of luxury fashion brands within northern flagship, encompassing, Gucci, Saint Laurent and Stella McCartney.
- Pro-actively utilised CRM strategies, building client database and contacts, generating leads to promote loyalty and increase sales of Givenchy handbags, achieving +3%
- Established close communication with the corporate office. Working collaboratively with Marketing and Press departments on the promotion of seasonal fashion launches
- Continually monitoring customer feedback, resolving all client problems and complaints quickly and effectively. Evaluated and implemented service improvement changes to offer a truly luxury shopping experience
- Private Shopping manager, leading consultancy teams and supporting VIP events. Building local and international client relationships, making appointments and delivering a bespoke shopping service to enhance the client experience
- Managing P&L through strong commercial focus, continually liaising with buyers and suppliers, reviewing stock packages to meet projected demands, acting on potential risks and developing opportunities for growth
Store Manager at OFFICE SHOES (2015-08 – 2016-12)
- Lead and inspired store footwear team to generate sales and profitability whilst ensuring an engaging customer service experience is of the highest standard at all times, resulting in a +7.5% sales increase
- Promoted excellent service within the team through product knowledge, optimising selling skills, high visual standards and ensuring the customer is at the heart of everything we do, successfully achieved a £3.5k lift from e-commerce retailing
- Successfully developed sales strategy, identifying new trends and influencing stock allocation levels, resulting in a +8% growth from Timberland, +6% from Ted Baker and +4% from Vivienne Westwood
- Planned and implemented marketing and advertising campaigns for the store, successfully increasing customer footfall and local tourist spends by +5.5%
Operations Manager at OUTFIT FLAGSHIP (ARCADIA GROUP) (2014-11 – 2015-08)
- Analysed detailed commercial reports to improve density and stock availability, with a focus on growing customer base and sales margins resulting in a +3% LFL growth
- Coordinated stock delivery and replenishment processing procedures, minimised shrinkage by 2% whilst maintaining high standards of merchandising and housekeeping, to increase sales performance, and improve customer experience
- Implemented budget forecasting measures, raising requisition orders for materials and equipment, obtaining quotations, organising and co-ordinating delivery, reconciliating invoices, and ensuring that all expenditure is within agreed budgets
- Trained and developed team on delivering outstanding customer service skills with the ability to recognise link selling opportunities and increase sales conversions and ATV to £36.00
- Creating succession plans, by effectively leading performance and development, enhancing team competency mix from 3% Standard level to 5% Advanced level
- Managed all store operations including risk assessments, H&S compliance and procedures ensuring HSE and COSHH legislative guidelines and regulations are fully implemented and compliant
General Manager at Superdry (2007 – 2014)
Store Manager at Jane Norman (2007 – 2007)
Assistant Manager at Kurt Geiger (2005 – 2007)
