Shof Rahman

Award winning Business Development and Relationship Manager with a decade of experience driving revenue growth through new client acquisition and the retention & expansion of existing accounts. Proven expertise in strengthening client partnerships, resulting in a 98% retention rate and increasing revenue per client by 15%. Skilled in understanding strategic business needs and implementing data-driven strategies that dramatically improve client loyalty and renewal rates.

Relationship Manager - Protect

(2024-03)

Retain and grow the customer base through membership renewals and new sign-ups across multiple regions, exceeding 125% of a £150,000 new business sales target. Develop and execute strategic sales plans, managing a high-performing pipeline with a 25% lead-to-client conversion rate.

• Strengthen client relationships, achieving a 98% retention rate and increasing revenue per client by 15% through upselling.
• Conduct heavy prospecting through cold calls, email campaigns, and marketing outreach, generating 30+ qualified leads per month.
• Utilise Salesforce for forecasting, reporting, and tracking customer interactions.

Team Leader - Onitt, Telefonica

(2023-06 - 2024-01)

• Led a high-performing sales team of six, achieving a 30% productivity increase within three months.
• Managed a sales pipeline consistently delivering £250,000+ in quarterly revenue.
• Implemented a comprehensive lead-generation strategy that resulted in 20% growth in the customer base.

Account Executive - Jamf

(2022-08 - 2023-04)

Managed full-cycle software sales for cybersecurity solutions (Identity & Access Management, Endpoint Protection, Threat Prevention, Zero Trust).

• Achieved 100% customer retention rate and exceeded 125% revenue growth targets.
• Acquired £90,000 of new business in a single month through targeted prospecting.
• Increased channel partner revenue by 45% via targeted training and strategic feedback programmes.

Cloud Account Manager - Elastic

(2021-06 - 2022-07)

Sold enterprise-level analytics solutions across EMEA and APAC, achieving a 35% conversion rate (vs. 15% industry average).

• Managed full sales cycle, closing £80K–£100K in monthly recurring revenue.
• Leveraged MEDDPICC methodology to win complex deals and expand strategic partnerships.

Manager, Customer Retention - Onitt, Telefonica

(2016-12 - 2021-06)

Promoted to manage and grow a 10-person sales team responsible for a key business segment. Drove cumulative team revenue to £23M over 4.5 years by increasing annual revenue from £4.2M to £5.5M (a 31% growth) through strategic account management and new client acquisition.

• Achieved an average revenue per representative of £510,000 annually, exceeding the company target by 18%.
• Developed and implemented data-driven retention strategies that increased client renewal rates from 82% to 93%, securing long-term revenue.
• Reported directly to senior leadership on sales performance, pipeline forecasts, and market trends.

Account Manager - Onitt, Telefonica

(2013-05 - 2016-12)

Managed high-value SME accounts, generating £1.8M in total revenue over 3.5 years.

• Exceeded CLV target (£10K), achieving £15K monthly through prospecting and upselling tech solutions.
• Consistently exceeded quarterly sales targets by 15–25%.

GNVQ Business Studies - Business Studies - Bournemouth and Poole College

GCSEs - Sir John Cass Redcoat Foundation