Shroff Joe

E-Commerce Executive

Talent

GBMember since July 3, 2026

Google Analytics 4 (GA4)Looker StudioGoogle Search ConsoleCampaign performance analysisSocial media metricsConversion trackingMicrosoft ExcelPower BISQLTableauGoogle Tag ManagerMeta Business SuiteCMS platformsDropboxInsight translation for stakeholdersMulti-location content planningProject managementProblem solvingCritical thinkingRisk assessmentCustomer serviceAdobe Photoshop

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Google Analytics 4 (GA4)Looker StudioGoogle Search ConsoleCampaign performance analysisSocial media metrics

About

Digital marketing and analytics professional with hands-on experience in SEO, GA4, Google Search Console, and performance reporting, including contributing to a 40% increase in market reach through keyword strategy work. Currently completing an MSc in Management, placing in the top 10% of postgraduate peers for Analytics for Operations and Logistics Management. Combines strong analytical and reporting skills (Excel, SQL, Power BI, Tableau) with leadership and customer service experience.

Seeking to bring data-driven decision-making and digital optimisation skills to an E-Commerce Executive role supporting direct bookings and digital revenue growth.

Experience

Digital Marketing Analyst - Global Security - Remote

(2025-02 - 2025-07)

Conducted keyword research and competitor analysis to identify SEO opportunities and gaps
Set up and monitored GA4, Google Search Console, and custom dashboards for keyword performance tracking
Delivered keyword strategy recommendations and technical insights to the SEO team, contributing to a 40% increase in market reach
Built performance reports to measure traffic growth, keyword rankings, and user behaviour over time

Associate - Atos Syntel

(2021-03 - 2022-08)

Carried out data analysis and reporting using Excel, SQL and Tableau to support performance tracking and business decision-making
Monitored key performance indicators and prepared regular reports for management review
Identified trends in operational data and provided recommendations to support process improvements
Liaised with cross-functional teams to maintain accuracy of data and reporting

Executive - Miramed Ajuba Solutions Private Ltd

(2018-10 - 2020-04)

Supported analytics and reporting processes, using data to inform business decisions
Managed customer queries and provided a consistently high standard of customer service
Applied problem-solving and critical-thinking skills to resolve day-to-day operational issues
Supported project-based work and contributed to risk assessment activities