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Fun Fact: I once tried cooking a three-course meal with no recipe, and while dessert was a disaster, I discovered I’m surprisingly good at improvising pasta! That same creativity and adaptability spill over into everything I do.
With a background in strategic marketing and hands-on experience in branding & advertising, PR, and social media management, I thrive in dynamic environments. During my MSc in Strategic Marketing, I explored consumer behaviour, big data analytics, and integrated marketing communication, with my dissertation focusing on how the impact of AI influencers used by luxury brands for millennials.
Professionally, I’ve spearheaded product launches, boosted brand visibility through paid ads, and created brand guidelines for multi-city use. I’ve also led teams, organised fundraisers for cancer awareness and menstrual hygiene, and managed campaigns that made a meaningful impact.
This portfolio reflects my journey and passion for impactful marketing and branding. Thank you for taking the time to go through my story.