Founder at Swan Health Strategy (2026-07 – Present)
Specialist healthcare consultancy helping pharmaceutical and healthcare organisations identify, engage and connect with the stakeholders who influence healthcare outcomes.
- Deliver stakeholder mapping, advisory board facilitation, disease awareness campaigns and strategic partnership development for pharma and healthcare clients.
- Built the consultancy from launch, converting an eight-year pharma relationship network into a standalone commercial offering.
- Developing thought leadership content and a stakeholder engagement roundtable programme for the Irish pharmaceutical sector.
Sales & Business Development Lead at Hospital Professional News (HPN) / Irish Pharmacy News (IPN) (2018-03 – 2026-06)
Commercial lead across two pharmaceutical and healthcare publications, spanning sales strategy, key account management, product development and major event commercialisation.
- Owned a €560k annual revenue target for Hospital Professional News across print, digital and event sales — 100% individually accountable, with no supporting sales staff.
- Solely accountable for a €360k annual sponsorship target across the Hospital Professional Awards' 16 categories and evening sponsorship.
- Inherited the commercial lead role with no handover and no prior healthcare background; immersed personally in the Irish healthcare system, then repositioned HPN from an advertiser-led model to a peer-contributed, HCP-authored editorial approach — directly driving the revenue growth above.
- Introduced and built HPN's CPD module sales as a new revenue line from scratch, generating €70k in annual recurring revenue.
- Delivered an average €280k annually toward Irish Pharmacy News' €600k team target, as one of three commercial staff.
- Personally sold 5-6 of the Irish Pharmacy Awards' 16 categories plus table sales, contributing toward the event's fixed €400k team sponsorship target.
- Built and maintained trusted commercial relationships with pharmaceutical companies including Pfizer, MSD, AstraZeneca, Astellas and Takeda.
- Directed commercial delivery of the Hospital Professional Awards, coordinating over 3,000 hospital professionals and key pharma sponsors.
- Managed advertiser onboarding and account development; designed and delivered sales and editorial training for internal teams and external partners.
- Led design and delivery of CPD-accredited content for pharmacists and technicians, ensuring alignment with PSI/NIPEC requirements.
- Consistently met or exceeded commercial targets while mentoring junior sales staff.
Strategic and Capital Development Officer at NHS (2019-07 – 2020-03)
- Supported healthcare infrastructure development projects, focused on capital funding applications and stakeholder engagement.
- Conducted research, wrote business cases, and liaised with Trust finance teams to support capital bids.
- Advised on inclusion of minority communities and cultural competency in project planning.
Head of Sales & Marketing at Enery Fitness Group (2014-08 – 2016-07)
- Led sales and marketing strategy, building strong client relationships to drive commercial growth.
Personal Assistant to Chief Executive Officer at First Pulse Media (2012-10 – 2014-10)
- Provided executive support and negotiation assistance to the CEO.
