Silvi Mathew

Data Analysis Co-Ordinator, Digital Marketer, Web Developer

Talent

LondonMember since May 29, 2026

Oracle Database Management SystemOracle Business Intelligence (BI)JavaScriptAdobe PhotoshopAdobe IllustratorProject managementEnd-to-end operationsStrategic planningBudgetingForecastingBootstrap

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Oracle Database Management SystemOracle Business Intelligence (BI)JavaScriptAdobe PhotoshopAdobe Illustrator

About

A highly skilled and multifaceted professional with 20+ years of experience as a Data Analysis Co-Ordinator, Digital Marketer, Web Development, Social Media Marketing, Team Management across the e-commerce, m-commerce also as a Buyer. Designed, developed and maintained Oracle BI dashboards and analytical reports for business users. Renowned for a profound ability to design websites and elevate customer satisfaction.

Worked with Oracle Database Management System and Oracle Business Intelligence (BI). Proficient in HTML, CSS3, JavaScript, Python, Django, UI Designing and specialising in data modelling, system development, and e-commerce website creation. Adept in project management, end-to-end operations, strategic planning, budgeting, forecasting.

Capable in developing marketing strategies that successfully resonate with target audiences and foster engagement across multiple digital channels; expertise in planning campaigns, analysing metrics, identifying Digital Marketing trends, and evaluating new technologies. Passionate about elevating the user experience through thoughtful and innovative work process. Transformed business requirements into effective product specifications and oversaw the documentation process in online sale operations.

Facilitated the rollout of ancillary strategies for online and mobile platforms, ensuring comprehensive departmental integration in final delivery. Delivered substantial cost savings and value through strategic business development, operational efficiencies, and sales growth initiatives.

Experience

Freelancer in Digital Marketing/Web Developer - Self Employed - Dubai

(2023-06)

Working as Freelancer in Digital Marketing/Web Developer - Self-Employed professional

Overseeing all marketing functions, encompassing website optimization and offline marketing strategies.
Developing a restaurant's website utilizing HTML5 and CSS3, showcasing a blend of modern design and functionality.
Crafting an engaging travel blog site using HTML, CSS, and JavaScript. Enhanced the website with responsive design for optimal viewing across devices.
Creating a webpage featuring Bootstrap card models, demonstrating layout design and styling with CSS.
Developed functional specification for website features and user interface designs, aligning with strategic objectives.

Buyer/Data Co-Ordinator/Digital Marketer - Dubai Duty Free - Dubai International Airport, Dubai

(2000-01 - 2020-12)

Worked as Buyer/Data Co-Ordinator/Digital Marketer @ Dubai International Airport, Dubai Duty Free

Spearheaded the development and integration of travel retail and online products development, showing data-driven strategy enhancing Dubai Duty-Free Sales Development strategy. This involved a comprehensive approach across all digital platforms, including mobile sites and apps, focusing on areas like business analysis, product research etc.
Worked as a team in designing and developing a web application that proceed and analysed massive data to support business intelligence operations.
Analysed and solved complex issues related to data which resulted in 15% in improvement in sales performance.
Worked with Oracle BI in helping the organization collect, analyze, and present data to enable, data-driven decision making.
New products and brands were designed for Dubai Duty Free web site for each category.
Worked with the team on introducing Oracle Retail System that provides real-time inventory visibility, the option to segregate inventory and the ability to monitor all transactions.
Increased the online sales and revenue in 2021 by $40 million making modification like introducing home delivery in the e-commerce site according to the customer requirements.
Increased the annual sales and revenue to a 40% increase (US$976 million) compared to 2020 vs 2021 by implementing seasonal promotion, Gift with purchase, Staff Incentives on slow movers. This has also resulted to an increase of sell in for the supplier which was 65%.
Achieved above the target $57.39 million on 36th anniversary December 2019 (18th - 20th) within 3 days compared to 2018 Dec 35th anniversary where the Total sales achieved was $51 million.
Developed functional specifications for e-commerce website features and user interface designs, aligning with strategic objectives.
Crafted and implemented a strategic web sales plan, significantly broadening the company's customer base and solidifying its market presence.
Authored user stories and managed product backlogs, prioritizing tasks for streamlined project progression.
Prepared PAX analysis report for gold category by regions where Asian Sub Continents spend the highest 38.92% followed by the Middle East 12.80%
Facilitated liaison between warehouse, operations, and finance departments to ensure cohesive business operations.
Provided outstanding customer service to over 500 clients on a daily basis.
Processed payments, invoices, and other customer-related.
Utilized a variety of customer service software programs to improve efficiency and customer satisfaction.
Data entry and record keeping.
Assisted with general administrative tasks and projects, resulting in a positive impact on the company's overall performance.

Admin assistant/Customer Service - Schomburg - Sharjah, UAE

(1996-10 - 1997-10)

Worked as Admin assistant/Customer Service @ Schomburg, Sharjah, UAE

Provided outstanding customer service to over 500 clients on a daily basis.
Processed payments, invoices, and other customer-related.
Utilized a variety of customer service software programs to improve efficiency and customer satisfaction.
Data entry and record keeping.
Assisted with general administrative tasks and projects, resulting in a positive impact on the company's overall performance.

Lab Tech - Doctors Diagnostic Research Center - India

(1994-09 - 1995-09)

Worked as Lab Tech @ Doctors Diagnostic Research Centre, India

Conducted various laboratory tests and experiments.
Preparing and analysing samples, specimens and data.
Operating and maintaining laboratory equipment and instruments.
Adhering to safety protocols and maintaining a clean and organized work environment.
Recording and documenting experimental procedures, observations, and results accurately.
Assisting in data analysis and interpretation.
Training and supervising junior lab technicians or interns.