Simav Ahmad

Luxury retail professional and brand ambassador with over eight years of experience working with premium beauty and lifestyle brands across leading department stores including Harrods and Selfridges in London. Highly skilled in client engagement, brand representation, and delivering exceptional customer experiences within fast-paced luxury retail environments. Experienced in driving sales performance through personalised consultations, product demonstrations, and building long-term client relationships.

Known for a confident, professional approach, strong communication skills, and the ability to connect with a diverse international clientele. Multilingual in English, Kurdish, and Arabic, with a strong understanding of global customers and luxury service standards. Passionate about representing authentic, high-quality brands and continuously seeking opportunities to contribute to brand growth and customer loyalty.

Brand Ambassador, Ghd - Harrods - London, UK

(2025-01 - 2026-01)

• Represent the GHD brand within Harrods, delivering expert consultations on luxury hair styling tools and professional hair care.
• Demonstrate and sell premium styling products including straighteners, hair dryers, and stylers through live in-store demonstrations.
• Provide personalised hair consultations to customers, recommending styling solutions tailored to individual hair types and needs.
• Consistently achieve and exceed sales targets through strong product knowledge and customer engagement.
• Maintain high visual merchandising standards in line with Harrods luxury retail expectations and GHD brand identity.
• Build strong relationships with returning clients, creating loyalty and repeat purchases.
• Support brand activations, promotions, and peak retail events to maximise sales performance.

Brand Manager, Bioeffect - Harrods - London, UK

(2023-01 - 2025-01)

• Represented Bioeffect in London at Harrods, promoting a premium Icelandic clean skincare brand to an international luxury clientele.
• Delivered expert skincare consultations, educating customers on ingredients, skin concerns, and tailored skincare routines.
• Managed brand presentation, merchandising, and visual displays to ensure a luxury in-store experience.
• Hosted promotional events and product demonstrations to increase brand awareness and drive sales.
• Built long-term customer relationships, maintaining a strong returning client base.
• Monitored daily sales performance and provided feedback to support brand growth and strategy.

Business Manager, Nissaba - Selfridges - London, UK

(2022-01 - 2023-01)

• Led day-to-day operations of the brand counter, including sales performance, stock control, and team coordination.
• Developed strategies to increase brand visibility and customer engagement within Selfridges.
• Delivered training and product knowledge sessions to staff to enhance sales performance.
• Achieved sales targets through client relationship building and luxury customer service.
• Maintained brand standards and ensured consistent visual merchandising across the counter.

Sales Associate, Byredo - Selfridges - London, UK

(2019-01 - 2022-01)

• Specialised in luxury fragrance, skincare, and makeup, delivering high-end customer service to a global clientele.
• Provided personalised fragrance consultations, helping customers discover scents aligned with their preferences.
• Maintained product availability, stock management, and customer records.
• Consistently met and exceeded sales targets while maintaining exceptional customer satisfaction.

Sales Associate - Boots Stratford Westfield - London, UK

(2016-01 - 2019-01)

• Delivered high levels of customer service within a busy retail environment.
• Managed fragrance section stock and ensured visual merchandising standards were maintained.
• Assisted customers with product selection through expert product knowledge.
• Handled deliveries, replenishment, and store presentation.
• Promoted and increased loyalty card sign-ups through customer engagement.

Bachelor - Architecture - London South Bank University (2018-09 - 2021-07)

Level 3 Extended Diploma - Engineering - Westminster Kingsway College (2015-09 - 2018-07)