Simon Frost

Senior Sales professional with 30 years B2B sales experience in software/ telecoms sales including new business sales, pipeline generation, channel management & sales team management in the UK & Europe. Over the last 10 years I have sold data solutions in the automotive sector (SAAS, DAAS) directly or via a channel of third-party resellers. Most recently at ALLDATA I recruited 10 new business salespeople and managed rapid sales growth in the UK and Ireland with triple digit sales growth two years in a row.

Prior to this at Autodata I managed more than 60 resellers across Europe with a team of account managers working remotely in France, Sweden and the UK generating more than £2m revenue in new business sales and £15m in renewal revenue per annum.

Sales Director at ALLDATA Europe Ltd. (2022-12 – 2025-10)

€18m turnover Automotive Aftermarket company. Managed rapid sales growth for ALLDATA in the UK & Ireland in the automotive sector.

• Increased new business sales revenue from £100k pa to £1.65m in 2½ years
• Improved annual renewal rate to 89% with better client on-boarding and training
• Hired and retained team of 10 field / inside sales representatives
• Consistently grew average monthly new business sales revenue from a low base to more than £120k per month (>£150k during Automechanika/ other trade shows)
• Increased monthly sales quotas for individual sales people by 70% over two year period
• Created successful sales culture in the team, managed significant change during the period including territory changes etc. & retained all staff
• Worked closely with Marketing to create new marketing strategy including re-writing website and brochures to ensure the tone and messaging was appropriate for the UK & Irish market
• Created sales channel with major UK resellers including Euro Car Parts (ECP) & Alliance Automotive (AAG)
• Regular speaker at industry events on behalf of ALLDATA promoting the value & requirement for original data
• Created content and demos for the sales team / channel partners to use with their prospects

EMEA Channel Sales Director at Solera Autodata Ltd. (2015-02 – 2022-11)

£60m turnover Automotive Aftermarket company. Led channel sales across Europe with a team of 6 Account Managers selling Autodata into the Automotive Aftermarket (SMR) sector.

• Managed 60 resellers across 25 EU countries to generate > £2m in annual new business sales
• Increased renewal rate above 90% safeguarding >£15m annual renewal revenue
• Travelled every month to meet existing resellers & to recruit new resellers to re-sell Autodata subscriptions across Europe
• Regular evaluation of resellers resulting in new reseller sign up or termination of poor performing resellers
• Created marketing content including presentations/ newsletters etc. to help resellers generate new business & maintain renewals
• Achieved target in 7 years out of 8
• Responsible for >30% of Autodata's annual European revenue

Project Manager at Dimension Data Europe Ltd. (2009-10 – 2015-02)

$6 billion turnover IT Services company specializing in Cisco Networking. Project Manager, Fleet.

• Delivering enterprise-wide IT projects based on Cisco Telephony, Cisco Networking; Data Centre Refresh & Microsoft Exchange technologies
• Part of large pan European team delivering EMEA rollout of SAP over 36 months
• PRINCE 2 qualified (Foundation & Practitioner)

Channel Sales Manager at Communicator Corporation Ltd. (2008-06 – 2009-09)

£3m turnover Marketing Technology solution company.

• Created and managed channel sales programme for Challenger email marketing software
• Selling to marketing services providers & advertising agencies to enable them to send promotional email campaigns on behalf of their clients

Channel Sales Manager at Cognito Ltd. (2001-10 – 2008-06)

£10m turnover Mobile communications in field service company.

• Created partner programme for industry partners inc. leading software providers, mobile network operators and mobile device manufacturers Cognito worked with (O2, Vodafone, Orange, Microsoft, Oracle, Siemens)
• Signed up >20 partners to the programme
• After 18 months these partners were generating >50% of Cognito's new business leads
• 250 unit roll out to Checkpoint, Germany (retail security) - first pan European deal for Cognito delivered with T-Mobile & Pinnacle Software

DACH Business Development Manager at Requisite Technology Ltd. (2000 – 2001)

Procurement software for SAP tech start up. BDM for Tech start up selling to DACH market.

• Enterprise sales of software for smart procurement within SAP ERP software
• £200k sale to Deutsche Bank, Germany

European Sales Executive at Bio-Rad Ltd. (1997 – 2000)

$2.6 billion turnover Data for Life Sciences company.

• Pan European sales of scientific data (infra-red spectroscopy data) to manufacturers of consumer goods across Europe (Henkel, BASF, Degussa, BAT)
• £180k sale to Bayer in Germany

Sales & Marketing Executive at Pilkington Glass Ltd. (1994 – 1997)

$4.2 billion turnover Glass manufacturer.

• Graduate sales & marketing role
• Manufacturer of framed mirrors sold into retailers (John Lewis, House of Fraser, Argos)
• Contributed to doubling sales via Dutch distributor during my tenure

Diploma in Marketing in Marketing – Chartered Institute of Marketing (1995)

B.A (Hons) in Business Studies & German – Birmingham City University (1989 – 1993)