Simon Noble

Senior product leader with +20 years of experience building and scaling high-volume consumer digital platforms across gaming, sports betting, and B2B SaaS. Throughout my career the core disciplines have been the same regardless of sector, data-driven growth, AI-led personalisation, commercial P&L ownership and building the product management organisations that can actually execute. Most recently at DraftKings I owned a $1B GGR global sports product portfolio, leading a 19 person cross-functional team including 4 product managers and 14 data scientists.

Earlier in my career at Full Tilt Poker, I built an AI-driven personalisation engine that delivered a 26% net ROI uplift and lifted new customer activation by 25% in six months.

At Champion

Tech I held full P&L accountability - £17M annual net revenue - while scaling the product organisation from 15 to 45 and putting OKR frameworks in place. Seeking senior product leadership role following company-wide restructuring at DraftKings. Proven track record scaling high-margin products, optimising P&L, and driving next-generation revenue growth in competitive mobile and digital markets.

Associate Director, Product Development – Global Sports at DraftKings (2025-03 – Present)

Led the global sports content and pricing roadmap at DraftKings, accountable for a multi-billion-dollar revenue vertical and responsible for scaling high-margin, proprietary products across major global sports.

• Owned global product roadmap at consumer scale, translating customer, commercial, and data signals into a disciplined multi-quarter strategy across multiple product surfaces and regulated markets for a $1B revenue portfolio.
• Led 19 person cross-functional team (4 product managers, 14 data scientists, 1 delivery manager) to build and scale market first product innovations, including the world's first correlated same-game parlay product for golf (30% hold) and launched +60 new football markets in 2025 generating +$100M in handle (18% hold).
• Built +100 proprietary in-house 'fast market' products across three major sports, reducing third-party platform dependencies and improving content scalability and margin.
• Drove data-driven roadmap prioritisation using analytics and competitive insights to refine pricing efficiency, accelerate model deployment, and deliver measurable gains in engagement, margin, and revenue.

Product Director at Champion Tech Limited (2020-03 – 2024-09)

Led product strategy and development for a leading B2B SaaS betting and gaming platform serving clients across Asia and Europe.

• Developed and executed comprehensive product vision and content strategy for core sports betting and gaming platform, driving £17M in annual Group net revenue contributions through data-driven feature prioritisation and UX optimisation.
• Launched localised native app in 3 months from ideation to market by leading cross-functional teams across Europe and Asia, establishing clear product strategy and ensuring stakeholder alignment.
• Led 6 product managers and distributed engineering teams across multiple time zones, successfully delivering complex, high-impact projects to refresh features and content under tight deadlines.
• Led a strategic capability review and scaled product and development team capacity from 15 to 45, reducing time-to-market and enabling delivery of key business priorities within 6 months.

Head Of Product at The Workshop (2017-04 – 2019-12)

Defined and executed the product strategy and vision for market-leading online gaming software provider.

• Led successful migration of all clients to new, proprietary unified sportsbook platform, serving 200,000+ weekly active users while reducing operational costs and improving efficiency.
• Expanded market reach through strategic product launches of multiple online and mobile channels enabling localised features and content supporting clients' go-to-market strategies in North America, Asia, India, and South America.
• Owned the product lifecycle from concept to production, coordinating multiple agile teams balancing short-term commitments with long-term strategic initiatives to deliver complex backend systems and third-party feed integrations.

Head of Sports at The Stars Group / Full Tilt (2015-04 – 2016-08)

Defined product strategy, operations and commercial objectives for Full Tilt sports book division.

• Managed $7M acquisition budget and P&L while defining product and commercial strategy across all available channels and addressable markets.
• Defined and delivered the product vision and strategy, launching a lifecycle management programme that achieved significant improvements in player retention, engagement, and monetisation.

Head of Customer Experience (Player Marketing) at The Stars Group / Full Tilt Poker (2013-01 – 2015-03)

Directed customer experience and player lifecycle initiatives across multiple products.

• Built AI-driven personalisation engine delivering +150M targeted customer communications, continuous A/B and multivariate testing drove a 26% net ROI uplift on marketing spend through propensity modelling and segment-level experimentation.
• Lifted new customer activation by 25% in six months through conversion funnel redesign, reduced promotional cost from 35% to 20% of gross revenue via evidence-based optimisation of acquisition and incentive flows.
• Doubled cross-sell conversion rates across product lines through targeted personalisation, reduced loyalty programme cost by 22% while improving engagement metrics.

Head of Business Intelligence at The Stars Group / Full Tilt Poker (2011-01 – 2012-12)

Managed business intelligence and analytics for major gaming corporation.

• Led KPI reporting and forecasting processes to provide actionable data-driven insights, including recommendations for the optimisation of the $75m global acquisition budget that influenced executive decision-making.
• Built and guided analytics team, enhancing the development of improved player lifetime value models and forecasting capabilities.

Global Marketing Director / UK Managing Director at pinnacle.com (2005 – 2009)

Chief Executive Officer at Tasman Gaming Inc. (2002 – 2004)