Simon Parkin

Chief Creative Officer/ECD with 25+ years leading flagship global business at BBH, Wieden+Kennedy, Saatchi & Saatchi, AMV BBDO, Grey, OGILVY, TBWA and M&C Saatchi. Specialist in building and scaling award-winning 360 brand platforms that drive commercial growth across multi-market organisations. Repeatedly brought in by top-tier agencies at critical moments to lead flagship accounts, win major pitches & drive brand transformation.

Trusted partner to CEOs & CMOs across EU, MENA, APAC.

Executive Creative Director at M&C Saatchi (2025-01 – Present)

• Creative lead for Woolworths AUS/NZ, accountable for brand direction & integrated output
• Partnered directly with CMO and CEO during a critical business turnaround
• Led brand reset delivering +20% Christmas growth, restoring market leadership
• Oversaw output across brand, retail and social on the Network's biggest accounts

Executive Creative Director - Strategic Leadership Engagements at Wieden+Kennedy, AMVBBDO, Saatchi & Saatchi, M&C Saatchi, Dentsu, McCann MENA (2019-01 – 2025-01)

Brought in by top-tier agencies to lead their most commercially critical accounts, major pitches and brand transformation programmes

• Led Santander global pitch across 47 markets, securing $40M business
• Led Absolut Vodka pitch win and delivered 'Swop Shop' platform at London Fashion Week
• Led Sainsbury's platform evolution, securing long-term account retention
• Led global PepsiCo and Diageo portfolios across multiple markets
• Delivered Yas Island "Roll Like Ryan Reynolds", driving 21M views and 20%+ growth

Executive Creative Director at Grey (2019-01 – 2020-01)

• Transformed Marks & Spencer 'This is not just food' into a celebrity-led social platform
• Oversaw flagship Christmas campaigns and integrated brand output
• Senior creative lead on one of the agency's most commercially critical accounts

Executive Creative Director – Global at adam&eveDDB, Wieden+Kennedy Amsterdam, TBWA, Ogilvy, BBH (2015-01 – 2019-01)

Brought in by top-tier agencies to lead flagship accounts, high-stakes pitches and award-winning global brand platforms

• Led global campaigns across Samsung, Virgin Atlantic, Facebook, Nissan and Expedia
• Delivered Expedia "Travel Yourself Interesting" driving +43% sales growth (Cannes Lions)

Creative Director at AMV BBDO (2010-01 – 2015-01)

• Led Mars Foods portfolio and won $400M Mars global pitch
• Led global P&G portfolio and digital transformation across multiple markets
• Led award-winning integrated teams across international business

Creative Director at BBH (2006-01 – 2009-01)

• Led work across Unilever and Diageo portfolios
• Led award-winning work across Audi, Barclays and British Airways
• Delivered award-winning integrated campaigns across multiple categories

Senior Copywriter at M&C Saatchi, Glue/Isobar, FCB

• 2 x Cannes Gold Lions (Pot Noodle), D&AD, Clio, One Show, Campaign Big Awards & Campaign Best Digital ad of Decade

Advertising Northumbria University