TODCON Ltd | London | Marketing | 01/2021 – currently
- Conducting market research and analysis to identify consumer trends and insights that can inform marketing strategies.
- Developing marketing plans and strategies, including determining target audiences, setting marketing goals, and creating marketing campaigns.
- Creating marketing materials such as advertisements, brochures, and other promotional materials.
- Managing social media accounts and creating content for social media platforms.
- Collaborating with other teams, such as sales and product development, to ensure that marketing efforts align with overall business goals.
- Analysing marketing metrics and performance data to evaluate the effectiveness of marketing campaigns and make recommendations for improvements.
- Staying up to date on industry trends and emerging technologies to identify new opportunities for marketing.
- Building and maintaining relationships with customers, stakeholders, and media outlets.
- Managing budgets and ensuring that marketing efforts stay within budgetary constraints.
PRODUCT OWNER / SOLUTION ARCHITECT | SC De Line Srl | Spain Description: E-Commerce webpage provider
Date: 11/2017 – 11/2019
- Directly managed a small development team, responsible to implement the front end, back end, and landing pages for marketing campaign.
- Design and implementation of the application architecture to cover all the use cases of the E- Commerce solutions.
- Implemented changes among the development team to improve the website performance.
- Responsible for the creation of mock-ups for the front-end team and implement them.
- Responsible for UI/UX of the website.
- Created engaging dynamics to improve traffic on the website, by promoting contests and competitions among users.
STRATEGIC MARKETING MANAGER | SC De Line Srl | Spain Description: E-Commerce webpage provider
Date: 07/2014 – 11/2019
- Directly managed a team of 9 people, being responsible for ROI of the campaigns.
- Achieved 30% conversion rate of the leads.
- Contributed to the success of campaigns through market surveys.
- Creation of business plan, improving customer care, developing, and implementing techniques for customer loyalty and continuously improving the landing pages and automatising the process of selling through funnels, etc.
GOOGLE ANALYST | Velasco Larriviere SL | Spain Description: E-Commerce renting products
Date: 01/2011 – 07/2014
- Solved problems in conversion tracking across platforms and accounts.
- Set up and manage Google analytics accounts; setup of goals, cross-domain tracking, custom metrics dimensions, building of dashboards, creation of custom reports.
- Identified which online campaigns bring the most traffic and conversions and determined where the best visitors are located, pages optimizing and structuring pages to increase traffic.
- Set and test conversion tracking for across all advertising platforms for campaigns. • Ensured that SEO goals were achieved through Keyword Ranking.
SEO MANAGER | Confians Brasov SL | Spain Description: Real State Agency
Date: 04/2009 – 12/2010
- Developed and executed global SEO and websites PR & Traffic strategy.
- Developed and executed demographic strategies, build social lines, media engagement.
- Worked with external agencies to help plan on page content accordingly to geo-localization.
