Simone Ferraro

I design information environments for human beings.

I started working on digital products over fifteen years ago. I'm a passionate design-thinker as much as an enthusiast self-taught coder & UI designer and I got a Master Executive in Information Architecture & UX Design at IULM University in Milan, Italy.

Besides, I really love music (I'm a former DJ, radio speaker and music journalist), photography and every form of visual art. After running my own digital agency in Turin and after working as a UX Consultant at Zurich Insurance LTD in Milan I am now Senior UX Architect at the BBC in London.

I enjoy working as member of a cross-functional team and I love Agile software development methods and iterative design.