Simrath Sehmi

Senior Graphic Designer and Creative Lead with over a decade of experience bringing brands to life across digital, print, social and integrated campaigns. I combine creative thinking with hands-on design, from shaping brand identities and leading product launches to creating content that connects with audiences. I work closely with Brand and Marketing teams to turn ideas into thoughtful, engaging creative, including helping grow an Instagram community from 40K to almost 70K.

Skilled across Adobe Creative Suite, Figma, Canva and generative AI tools including Adobe Firefly, with a strong eye for typography, motion, art direction and print production.

Digitial Content Designer at ARTAH (2024-09 – Present)

• Led creative projects end-to-end from initial brief and concept development through to final delivery, shaping creative and art direction, priorities and timelines in partnership with key stakeholders.
• Acted as a key creative partner to Brand and Marketing, bringing strategic thinking and a strong visual perspective to campaigns, product launches and wider brand initiatives.
• Managed multiple concurrent creative projects in a fast-paced environment, balancing priorities and deadlines while protecting brand integrity and maintaining a high standard of creative output.
• Presented creative concepts and design rationale to stakeholders, using design thinking and visual storytelling to influence decisions and incorporate feedback.
• Shaped the visual development of integrated campaigns across digital, print, social, email, e-commerce and paid media, translating strategic objectives into cohesive creative that strengthened brand awareness and engagement.
• Owned creative direction and execution for product launches, developing visual assets across paid advertising, website banners, landing pages, email, organic social, Reels and PR presentations.
• Evolved and applied the brand identity across customer touchpoints, developing visual systems and brand guidelines that strengthened recognition and created a more cohesive customer experience.
• Oversaw the brand's digital creative vision, collaborating with external creative partners to refine logo development, typography, brand colours, website experience, social templates and art direction.
• Conceptualised and executed an Amazon Storefront experience, translating the brand identity into a cohesive e-commerce environment and contributing to a 70% increase in page traffic following launch.
• Owned the visual direction of organic social media, contributing to Instagram audience growth from 40K to almost 70K through a more consistent, distinctive and engaging visual identity.
• Directed and executed social-first content across Instagram, including static posts, carousels, Reels, campaign creative, product storytelling and educational content.
• Developed digital creative across websites, e-commerce, email campaigns, paid advertising and social channels, adapting campaign concepts across multiple formats while maintaining visual consistency.
• Created and artworked imagery through retouching, image editing and colour grading, alongside custom visual assets using generative AI and AI-assisted creative workflows.
• Led print design and production from concept to press-ready artwork, applying strong typography, layout and production knowledge while ensuring supplier specifications were met.

Creative Designer at BEAUTY & THE BOUTIQUE (2023-10 – 2024-09)

• Conceptualised and executed creative across digital and print marketing, including social content, email campaigns, website banners, infographics, presentations and print collateral.
• Planned, directed, filmed and edited video content for digital channels, incorporating motion graphics, visual effects, subtitling and sound.
• Maintained visual identity and brand consistency across creative deliverables in line with established brand guidelines.
• Collaborated with Marketing, Digital and Communications teams to translate creative briefs and campaign objectives into effective visual solutions.
• Produced press-ready artwork and liaised with external printers and suppliers to maintain production quality and technical accuracy.
• Managed multiple design projects simultaneously in a fast-paced environment, balancing deadlines and changing priorities.

Senior Graphic Designer at IZABEL LONDON (2019-07 – 2023-10)

• Managed design projects from initial brief through to final delivery, contributing to a 20% increase in on-time project delivery while maintaining high creative and production standards.
• Translated creative briefs into clear, measurable objectives, streamlining workflows and improving communication across Design and Marketing teams.
• Conceptualised and designed visual assets across digital and print, including logos, motion graphics, GIF animation, video, website pages, e-commerce banners, social media and branded merchandise.
• Provided creative direction, mentoring and quality control for junior designers, reviewing work to maintain consistent, high-quality and on-brand output.
• Applied advanced typography, composition and layout principles to strengthen usability, hierarchy and visual impact across digital and print projects.
• Acted as a brand guardian across marketing projects, maintaining visual consistency and contributing to a reported 20% increase in brand recognition and loyalty.
• Designed and produced print collateral including catalogues, posters, business cards, packaging and promotional materials.
• Improved collaboration between Marketing and Design teams, reducing project delays and supporting consistent on-time delivery.

Mid-Weight Graphic Designer at TVPLAYER (2016-09 – 2019-07)

• Partnered with a diverse client portfolio to translate creative briefs and commercial objectives into customised visual design solutions across digital and print.
• Produced artwork, image editing and creative assets that contributed to a reported 30% improvement in visual appeal and message clarity.
• Developed creative concepts and design strategies that contributed to a 15% increase in overall client satisfaction.
• Built strong client relationships and translated feedback into effective creative solutions, achieving a 90% first-revision approval rate.
• Managed multiple concurrent design projects from brief through final delivery, achieving a 100% on-time delivery rate within budget.

Junior Graphic Designer at TVPLAYER (2015-09 – 2016-09)

• Supported senior designers in creating visual assets across digital and print, including web banners, email, brochures, flyers and advertising.
• Contributed to website and social media redesigns, supporting a 30% increase in user engagement and 20% increase in website traffic.

Course in Introduction to Computer Science – Harvard School of Engineering & Applied Science (2024-07)

Higher National Diploma (HND) in Creative Media Production – Ealing, Hammersmith & West London College (2013 – 2015)

Course in Korean Language – UIC Language School (2014 – 2016)

GCSE's in General Education (2008 – 2013)