Sinead Jennings

Beauty, wellness and customer experience professional with a background spanning luxury beauty, independent business, brand curation and experiential retail. Co-founder of NØRDEN Braunton, a Scandinavian lifestyle and wellness store, with hands-on experience across brand sourcing, supplier relationships, customer communications, events, merchandising, marketing and commercial operations. Previous beauty experience includes Jo Malone London, Clinique and Elizabeth Arden, alongside a BA (Hons) in Tourism Management and professional skincare qualifications.

Now looking to bring this entrepreneurial, creative and customer-facing experience into a growing beauty or wellness brand while developing further expertise in digital marketing, e-commerce and partnerships.

Co-Founder & Store Manager, NØRDEN Braunton at NØRDEN – Scandinavian Lifestyle Store & Treatment Studio (2021-08 – Present)

Co-founded and opened NØRDEN Braunton, bringing the existing Scandinavian lifestyle brand to North Devon and developing the store as a curated retail and wellness destination.

• Sourced and curated independent Scandinavian and European brands, developing strong supplier relationships.
• Managed customer communications, purchasing, merchandising, marketing, bookings and day-to-day commercial operations.
• Created a calm, design-led retail and treatment environment with a consistent focus on quality, wellbeing and thoughtful customer experience.
• Built a loyal community through genuine relationships, brand storytelling and memorable customer experiences.

Fragrance & Beauty Consultant at Jo Malone London (2024-06 – 2025-06)

• Delivered personalised luxury fragrance consultations and represented the brand through high-touch customer service and storytelling.
• Created thoughtful in-store customer experiences while supporting commercial sales objectives.

Counter Manager / Consultant at Clinique (2009-09 – 2011-01)

• Managed counter operations, customer relationships and commercial performance within a leading skincare brand.
• Delivered skincare consultations and supported customers through product selection and ongoing relationships.

Beauty Consultant at Elizabeth Arden (2011-03 – 2013-01)

Delivered expert skincare consultations and premium customer experiences within beauty retail.

Front of House at Hotel, Exeter (2026-04 – Present)

• Deliver professional customer experience across reservations, arrivals, departures and guest enquiries.
• Resolve issues calmly and work across departments while balancing customer satisfaction with commercial objectives.

Sales Associate at Oliver Bonas (2020-09 – 2022-05)

Specialist Travel Designer at Austravel (2007-11 – 2008-08)

Housekeeping Manager & Front of House Supervisor at Loews Portofino Bay Hotel, Orlando (2004-06 – 2005-06)

Payroll Administrator / Reception & Reservations at Britannia Hotels (2005 – 2009)

BA (Hons) in Tourism Management – Manchester Metropolitan University