Sinead Mckeever

Marketing Expert | Business Development | Programme Management | Stakeholder Engagement

Talent

PortglenoneMember since 12 June 2026

Strategic MarketingDigital TransformationBusiness DevelopmentProgramme ManagementStakeholder EngagementEvent ManagementPublic Sector ContractsDigital MarketingBrand DevelopmentMentoring

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Strategic MarketingDigital TransformationBusiness DevelopmentProgramme ManagementStakeholder Engagement

About

Results-driven marketing and business development leader with over 20 years of experience delivering strategic marketing, digital transformation, stakeholder engagement, programme management, and large-scale event delivery across the private, public, and third sectors. Founder and Managing Director of SM Marketing, successfully building and leading a full-service marketing agency for over 14 years. Extensive experience managing multidisciplinary teams, securing and delivering public sector contracts, developing strategic partnerships, overseeing digital transformation projects, and delivering high-profile events with audiences exceeding 1,500 attendees.

Experience

Founder & Managing Director - SM Marketing - Northern Ireland

(2013)

Founded and developed a full-service marketing and events agency delivering strategic marketing, business development, mentoring, digital transformation and event management services throughout Northern Ireland. Led multidisciplinary teams, delivered digital transformation projects for more than 500 businesses, managed public sector contracts, coordinated specialist website and social media developers, and developed strong partnerships with councils, enterprise agencies and business networks.

Programme Manager & Lead Mentor - Public Sector Local Government Funded - Northern Ireland

Managed business support programmes across Northern Ireland, delivering mentoring, webinars and workshops to SMEs. Stakeholder relationships, programme governance, CRM reporting, quality assurance and contract delivery.

Go Succeed Programme
Start Her Up Programme
Digital First Programme

Major Projects - Various

IBF Inter-Continental Boxing Event – Delivered marketing, sponsorship and event operations for a major sporting event attended by over 1,500 people.
Derry GAA Business Network – Managed corporate networking events, stakeholder engagement, speaker coordination and event operations.

Senior Group Marketing Manager - Glencarn Group

(2004 - 2013)

Directed strategic marketing and event delivery across hotels, restaurants, bars, conferencing facilities and entertainment venues. Led brand development, sponsorship, event management, digital marketing and revenue-generating campaigns.

Co-Founder - Elite Sports

(2007 - 2010)

Brand Executive - Belfast Telegraph

(2002 - 2003)