Sofia Ioannou

Commercially driven buying and sourcing professional with experience identifying high-potential beauty and wellness products, coordinating suppliers and supporting end-to-end product launches across Amazon UK and EU marketplaces. Skilled in market research, competitor analysis, supplier coordination, pricing evaluation and catalogue management.

Advanced

Excel user with a strong interest in retail buying, merchandising and commercial product strategy.

Amazon Account Manager | Sourcing & Marketplace Operations - Akeso Skincare

(2025-01)

• Supported the commercial development of a beauty and wellness range across Amazon UK and EU.
• Coordinated suppliers and brand stakeholders to ensure product readiness, compliance and Brand Registry documentation.
• Analysed competitor ranges, pricing and market trends to support product selection.
• Managed catalogue structure, variation families and product data accuracy.
• Coordinated A+ Content and product imagery to strengthen positioning.
• Supported inventory planning and product availability.

Buyer | Market Analyst - Kronoverse Ltd

(2025-01 - 2026-01)

• Researched and identified beauty and wellness products with strong commercial potential for the UK market.
• Evaluated suppliers based on quality, pricing, certifications and commercial suitability.
• Built supplier relationships and coordinated documentation required for product launches.
• Conducted competitor analysis, pricing reviews and market research to support buying decisions.
• Supported inventory planning and commercial product readiness.

Account Manager & Listing Specialist - Etheleo

(2024-01 - 2025-01)

• Managed Amazon Seller Central operations for beauty and wellness products.
• Created and optimised product listings.
• Conducted competitor analysis and product opportunity research.
• Maintained catalogue quality and resolved listing issues.