Sofia Ioannou
Commercially driven buying and sourcing professional
Talent
London AreaMember since June 26, 2026
Commercial analysisProduct sourcingSupplier managementSupplier relationship managementProduct selectionCompetitor and market researchPricing and margin awarenessInventory planningStock monitoringCatalogue managementProduct launch coordinationAmazon Seller CentralStakeholder communicationCross-functional collaborationAdvanced ExcelGoogle SheetsAmazon Brand RegistryAmazon Campaign ManagerHelium 10KeepaSellerAmpAMZ ScoutCanvaCompetitor analysisMarket research
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Commercial analysisProduct sourcingSupplier managementSupplier relationship managementProduct selection
About
Commercially driven buying and sourcing professional with experience identifying high-potential beauty and wellness products, coordinating suppliers and supporting end-to-end product launches across Amazon UK and EU marketplaces. Skilled in market research, competitor analysis, supplier coordination, pricing evaluation and catalogue management.
Advanced
Excel user with a strong interest in retail buying, merchandising and commercial product strategy.
Experience
Amazon Account Manager | Sourcing & Marketplace Operations - Akeso Skincare
(2025-01)
- Supported the commercial development of a beauty and wellness range across Amazon UK and EU.
- Coordinated suppliers and brand stakeholders to ensure product readiness, compliance and Brand Registry documentation.
- Analysed competitor ranges, pricing and market trends to support product selection.
- Managed catalogue structure, variation families and product data accuracy.
- Coordinated A+ Content and product imagery to strengthen positioning.
- Supported inventory planning and product availability.
Buyer | Market Analyst - Kronoverse Ltd
(2025-01 - 2026-01)
- Researched and identified beauty and wellness products with strong commercial potential for the UK market.
- Evaluated suppliers based on quality, pricing, certifications and commercial suitability.
- Built supplier relationships and coordinated documentation required for product launches.
- Conducted competitor analysis, pricing reviews and market research to support buying decisions.
- Supported inventory planning and commercial product readiness.
Account Manager & Listing Specialist - Etheleo
(2024-01 - 2025-01)
- Managed Amazon Seller Central operations for beauty and wellness products.
- Created and optimised product listings.
- Conducted competitor analysis and product opportunity research.
- Maintained catalogue quality and resolved listing issues.
