Sofia

A highly experienced fashion designer with a Master's in Design from NIFT, offering over a decade of expertise in crafting sophisticated ethnic and party wear for both men and women, integrating traditional and contemporary styles. Expertise includes designing intricate embroidered collections using advanced techniques to elevate fabric aesthetics. Proficient in fashion sketching, rendering, and trend analysis, with a strong understanding of garment construction, fabric properties, and pattern making.

Demonstrated success in vendor management, e-commerce operations, and leading design team.

Sales Manager & Graphic In-Charge

(2024-09)

• Managing 2 Etsy e-commerce stores and overseeing sales and daily operations.
• Managing production, fabric, and graphic design teams.
• Handling client communication and order coordination, primarily with USA clients.
• Overseeing digital sketches, product creatives, listings, and customer follow-ups.

Sales Manager /Merchandiser - High Heads Pvt Ltd. - Zirakpur

(2023-07 - 2024-08)

• Did Vendor management from material sourcing of fabrics, packaging and accessories.
• Managed sales from E-commerce platform, Watsapp, Instagram client handling (USA), order processing and dispatch.
• Designed collection of Embroidered denim collection, Victorian gowns and it accessories.

Product Designer - Horizon Enterprises - Moradabad, UP

(2019-01 - 2021-03)

Worked collaboratively with the team and designed sketches and prototype of handicrafts products with the help of kaarigar.

Senior Fashion Designer - Kajree Fashions - Surat, Gujarat

(2017-02 - 2018-12)

• Responsible for design collection catalogs of Embroidered Patiala Suits , Kurtis and Tunics.
• Managed design team : Junior designer, sketchers, Embroidery punchers, mockers and tailors .
• Maintained design files of embroidery, color matching sheets and sketches.

Fashion Designer - Laxman Corporation - Surat

(2014-12 - 2016-06)

• Worked on woven fabric and learnt weaving processes.
• Developed sketches using woven fabric for gowns and kurtis.
• Assisted the fabric department for quality check and packing.

Master of Design - Design - National Institute of Fashion Technology (NIFT, Kerela) (2012 - 2014)

B.Sc - Textile Design - INIFD, Chandigarh (2009 - 2012)