International Editor-at-Large - JOURNAL DES PALACES - London, United Kingdom
(2023-09)
- Cover strategic global luxury hospitality news, events and trade shows, creating engaging content across multiple platforms
- Conduct C-level executive interviews and develop targeted content for diverse business audiences
- Developed and launched new Sponsored Content solutions: pricing strategy, implementation documentation, prospecting, pitching, and closing advertising deals
Global Brand Ad Operations & Sales Enablement Manager - HOUZZ - London, United Kingdom
(2021-12 - 2023-07)
Role creation. Fully remote.
- Scaled operations for the Brand Advertising department across the US, APAC, and EU markets, achieving $10M annual revenue
- Led a cross-functional team of operations leads and account managers across multiple regions
- Designed and delivered training programmes for new feature rollouts and systems implementation
- Created comprehensive CRM processes and technical documentation for diverse stakeholder groups
- Conducted regular strategic sessions with VP and C-level executives to develop data-driven plans
- Served as a mentor in company-wide mentorship programmes
International Brand Ad Operations Manager - HOUZZ - London, United Kingdom
(2017-02 - 2021-12)
Role creation. Fully remote from March 2020.
- Built and scaled Brand Advertising operations across EU and APAC markets to $3M annual revenue
- Managed operations for six Sales Directors, creating sales enablement materials, including decks and process documentation
- Developed and executed creative brand ad campaigns for premium home design brands
- Led UAT and implementation of new ad-related product rollouts, consistently translating complex technical features into explicit, user-friendly content
- Tracked and reported on revenue KPIs and quota achievements using measurement frameworks
- Managed global stakeholder relationships, including Engineering, Product, Finance, and Marketing teams
- From 2019 - Sales Director role for the French market: prospecting, pitching, and closing advertising deals
Product Marketing Manager - HOUZZ - London, United Kingdom
(2014-04 - 2017-02)
Role creation.
- Led the successful launch of houzz.fr platform and mobile app, creating comprehensive documentation and training materials
- Developed European GTM strategy and best practices, adapting content for diverse communities while maintaining brand authenticity
- Created cross-team documentation for QA testing, localisation, and project management
- Supported marketing efforts to gather customer insights to optimise product adoption and user experience
- Conducted training sessions and served as the technical point of contact for local teams
- Managed relationships with third-party providers and coordinated market research initiatives
User Generated Content Executive Europe - THOMAS COOK ONLINE - London, United Kingdom
(2012-02 - 2013-12)
- Implemented and managed UGC strategy across European websites
- Led the integration of Bazaarvoice solutions
Content Representative - TRIPADVISOR - London, United Kingdom
(2011-04 - 2012-02)
- Applied and improved fraud detection processes for French and English content
- Managed stakeholder relationships with business owners and internal teams
French Localisation Specialist and Content Producer - AOL EUROPE, BWIN, ARENA FLEURS - London, United Kingdom
(2009 - 2011)
Street Fundraising Team Leader - ONG Conseil - France
(2007 - 2009)
- Led teams for major charities including Médecins du Monde, CARE, AIDES
Editorial Manager - JOURNAL DES PALACES, LIVERTY TV - Paris, France
(2004 - 2007)
