INDEPENDENT CONSULTANT - Self-employed - London, UK
(2023-09)
Three concurrent client engagements with full-cycle commercial ownership across luxury travel, hospitality media, and design.
Strategic Partnerships Consultant - Yonder
(2026-05)
French luxury travel startup
- Advise hotel clients on SEO and GEO/AEO capabilities, explaining how content is surfaced and cited by AI search tools including ChatGPT, Perplexity, and Google AI Overviews
- Translate generative-search mechanics into commercial value for non-technical hospitality decision-makers
- Support European market expansion through strategic partnerships and senior-level brand introductions
- Adapt commercial content and documentation for non-French-speaking markets and cultures
International Business Manager - Design Pataki
(2026-01)
Architecture and design media platform
- Build European presence through strategic content partnerships with major international design events including Maison&Objet Paris and Clerkenwell Design Week
- Own the full partnership sales cycle from prospecting to close across design brands, galleries, and agencies
- Travel internationally to develop senior-level relationships across the design and architecture sectors
- Produce social content from European design events to support brand visibility across the region
International Editor-at-Large - Journal des Palaces
(2023-09)
B2B luxury hospitality publication
- Designed and launched a new Sponsored Content product: editorial positioning, pricing strategy, and sales documentation; own the full client sales cycle from design to close
- Conduct C-level interviews and produce long-form features, profiles, and industry analysis for an international hospitality readership
- Build and maintain C-suite relationships across luxury and ultra-luxury hospitality brands; work daily alongside PR and communications agencies
- Develop AI-assisted workflows, including Claude, to support bilingual sponsored content adaptation and accelerate production across French and English markets
- Lead editorial coverage and content planning across the annual trade show calendar (WTM London, ITB Berlin, ILTM Cannes, ATM Dubai, Virtuoso Travel Week Las Vegas)
Global Operations & Sales Enablement Manager - HOUZZ - London, UK
(2021-12 - 2023-07)
Global home design SaaS platform. Role creation. Fully remote.
- Scaled global Brand Advertising channel to $10M annual revenue across eight markets in the US, APAC, and EU
- Led a cross-functional team of operations leads and account managers across three continents, managing performance, priorities, and professional development
- Managed a portfolio of high-value brand and agency accounts, owning the full client lifecycle from onboarding through to renewal
- Designed and delivered sales enablement programmes and training for new product feature rollouts across international teams
- Created and maintained content libraries and operational frameworks across eight markets: CRM documentation, campaign guides, process materials, and sales assets
- Created data-driven strategies to optimise clients' in-quarter campaign performance and drive product adoption
- Conducted regular business reviews with VP and C-level executives in California, translating commercial performance into strategic narratives and recommendations
- Led cross-functional collaboration with Product and Engineering teams to develop and integrate new platform features; served as company mentor in the six-month mentorship programme
International Brand Ad Operations Manager + French Sales Director - HOUZZ - London, UK
(2017-02 - 2021-12)
Global home design SaaS platform. Role creation. From 2019: took on additional Sales Director responsibility for the French market.
- Built and scaled the Brand Advertising function across seven markets from zero to $3M annual revenue; managed operations for six Sales Directors
- From 2019: took on additional Sales Director responsibility for the French market - direct prospecting, pitching, and closing on French-speaking and international accounts
- Built sales processes, pipeline management frameworks, media kits, and performance reporting systems from scratch
- Owned revenue tracking, forecasting, and quota attainment across European and APAC markets, consistently meeting or exceeding targets
- Developed and maintained consultative relationships with C-level stakeholders across premium home design brands globally
- Collaborated daily with Engineering, Product, Legal, Finance, and Marketing teams in Palo Alto and Tel Aviv as the primary European and APAC commercial point of contact
- Travelled across European markets to build partnerships and understand regional nuances, attending Maison&Objet Paris, Salone del Mobile Milan, and IFA Berlin
Content & Product Marketing Manager - HOUZZ - London, UK
(2014-04 - 2017-02)
Global home design SaaS platform. Role creation.
- Led the end-to-end launch of houzz.fr, Houzz's first non-English market: GTM strategy, platform localisation, brand voice guidelines, audience growth through SEO and content optimisation using SEMrush, SimilarWeb, and Google Trends
- Translated the entire Houzz platform into French using a bespoke in-house translation memory system, coordinating QA, editorial review, and cross-team documentation
- Scripted and directed production of short-form explainer and how-to videos tailored to two distinct audiences: SaaS professionals and homeowners
- Developed and delivered the French-market PR programme: press releases, journalist pitching, and product launch communications
- Designed and delivered conference and speaking sessions at Maison&Objet Paris and Batimat Paris on behalf of senior leadership
- Conducted training sessions and acted as the editorial and technical point of contact for local teams; managed relationships with third-party providers and coordinated market research initiatives
User Generated Content Executive Europe - THOMAS COOK ONLINE - London, UK
(2012 - 2013)
- Led implementation of pan-European UGC content strategy using Bazaarvoice solutions across group websites
- Built rich media content programme across destination pages, optimising visual impact and conversion
- Built relationships with third-party providers and European internal teams; owned the measurement and reporting framework for adoption across European markets
Content Representative - TRIPADVISOR - London, UK
(2011 - 2012)
- Moderated French and English content applying bespoke fraud detection processes; managed business-owner relationships and contributed to investigative solutions with Engineering and Product teams
French Localisation Specialist and Content Producer - AOL Europe, Bwin, Arena Fleurs
(2009 - 2011)
Earlier experience
Street Fundraising Team Leader - ONG Conseil - France
(2007 - 2009)
