Sonny Mercer
Social media manager
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About
Creative and results-driven social media manager and content creator with hands-on experience scaling combat sports, fitness, and media brands across Instagram, TikTok, Facebook, LinkedIn, and X (Twitter). Proven ability to create high-performing content, increase engagement, grow audiences, and drive real business outcomes through strategic organic content and media campaigns. Experienced in short-form video creation, audience growth, media coordination, event promotion, and digital branding within highly competitive industries.
Experience
Social Media Manager & Content Strategist at Combat Kings (2025-01 – Present)
- Helped scale Combat Kings content to over 1 million organic views through strategic content positioning and audience-focused media
- Planned and created high-engagement content across Instagram, TikTok, Facebook, and X
- Assisted with promotional campaigns for combat sports events, fighters, and sponsorships
- Coordinated media days, fighter shoots, and event promotional content
- Created reels and short-form content designed for audience retention and organic reach
- Worked alongside media partners and broadcasters to maximise event visibility and digital engagement
- Supported brand positioning within the UK combat sports scene through consistent online activity
Content Creator & Media Coordinator at Notorious TV (2025-01 – Present)
Worked with Europe's largest independent combat sports broadcasting and media platform
- Created and coordinated content for live events, athlete promotion, and social media campaigns
- Organised and supported media days involving fighters, interviews, and promotional shoots
- Produced platform-specific content for Instagram, TikTok, Facebook, and YouTube
- Supported audience engagement strategies around live events and combat sports promotion
- Worked within fast-paced live event environments requiring quick content turnaround and adaptability
Social Media & Brand Growth Support at CRE8 Gym (2024-01 – Present)
- Helped grow the gym's audience to over 15,000 followers across social platforms
- Contributed to membership growth from approximately 188 members to over 300 members through content and promotional campaigns
- Designed promotional posts, membership graphics, reels, and engagement-focused content
- Assisted with campaign planning for memberships, events, classes, and fighter promotion
- Created content aimed at increasing local awareness, engagement, and inbound enquiries
- Helped strengthen CRE8 Gym's digital identity through consistent branding and online presence
