Stacy Hendry

Dynamic marketing professional with extensive experience in B2B and B2C marketing, customer engagement, event coordination, and partnerships. Proven track record in building and maintaining strong relationships with retailers, suppliers, and strategic partners to drive brand visibility and business growth. Adept at executing co-branded marketing initiatives, trade activations, and content marketing.

Skilled in managing high-profile events, developing customer advocacy programs, and collaborating with sales and delivery teams to optimise marketing strategies.

• Strategic Brand Marketing: Directed 40+ high-profile events globally with over 3000+ attendees. Managed cross-functional teams and developed a comprehensive strategy, achieving a 60% sales uplift and 120% industry buzz.
• Agency Management: Managed relationships with global creative and media agencies, ensuring delivery within budget and alignment with brand guidelines. Successfully oversaw projects from briefing to implementation. 
• Brand Development: Supported a global rebranding project, including logo redesign and brand book development for external suppliers and internal team members. Led implementation of the new brand across fourteen locations worldwide, ensuring consistency across all online and offline touchpoints by collaborating closely with facility managers and suppliers.
• Collaborative Cross-Functional Management: Led the Enviro400EV portfolio segment, overseeing complex product modifications in collaboration with cross-functional teams, including Regulatory, Artworks, and Supply Chain. Managed communication with account teams and coordinated change timelines to align with Range Review schedules.
• Content creation and Social Media: Developed impactful content strategies, including image, video and CGI animation campaigns, which resonated with diverse audiences and drove a 44% sales increase. Consistently delivered engaging narratives across digital channels which increased followers by 52% in 2024. 
• NPD Success: Project managing the launch of a NPD which is now best performing vehicle sale from 2012; exceeding internal sales & distribution benchmark.

  Responsibilities includes asset creation, establishing goals and objectives to reach goals and developing a weekly NPD performance tracker shared with key stakeholders & leading a post-season NPD review.

• Data-Driven Campaign Insights: Utilised data analytics to create actionable strategies, including weekly performance trackers and distribution gap analyses, ensuring alignment with commercial goals and maximising campaign effectiveness.
• Consumer Insights: Developed performance trackers and post-season reviews, using data-driven insights to identify distribution gaps and refine strategies. 
• Cost Optimisation Lead: Slashed annual budget costs by 26% through negotiating pricing and fees with suppliers. Saved over £150K in one month through precise tracking and cost control with the finance team.

Bachelor of Arts with Honours in Business Studies and Marketing: High 2:1 (68.5%) from University of Stirling

• Secured an internship based in the USA through a rigorous selection process involving multiple interview stages and a 4% success rate among penultimate students across all Scottish Universities.