Graduate Sales & Commercial Executive at Wandsworth Electrical (2025-10 – Present)
Completed a rotation across Marketing, Customer Services, Finance and Sales developing strong commercial awareness within a premium, design-led electrical accessories business.
- Developed commercial awareness through attendance at international trade shows, networking events and design exhibitions, engaging with clients and category leaders.
- Supported lead generation at ISE Barcelona, contributing to a 165% YoY increase in leads (as a team) for a new European product launch.
- Represented the business across exhibitions on behalf of Wandsworth Electrical and GIRA, supporting brand visibility and B2B Client engagement.
- Managed and developed relationships with 13 interior design accounts, supporting client growth through exhibition engagement, relationship-building, and structured follow-up with prospective clients.
- Essential Selling Skills Training with MTD Sales Training (CPD Certified).
- Executed multi-channel marketing campaigns, including product launches and a flagship 120-year brand celebration campaign.
- Created targeted digital content and copy across social media and blog platforms, strengthening brand positioning within a competitive market.
- Conducted monthly competitor and market analysis to identify trends and opportunities for future campaigns strategy.
- Delivered measurable growth in digital engagement including: +47.2% increase in post shares, +43.4% increase in post reactions, +29.7% increase in impressions, +40% increase in average engagement rate across campaigns.
- Led product sourcing and supported set design for a high-profile case study at the Chancery Rosewood Hotel, ensuring alignment with brand standards and visual objectives.
- Managed B2C client quotations and project orders within B2C environment, handling values up to £24,000, maintaining a pipeline of 54 quotations.
- Conducted show room visits and client consultation, advising on product specifications and delivering tailored solutions for project requirements.
- Supported administrative coordination on a project associated with Buckingham Palace, taking responsibility for key documentation and internal communications.
Key Lead at Hollister Co. (2025-03 – 2025-08)
- Delivered incentive activities, achieving 105% of sales target and outperforming the district.
- Drove a 36% YoY increase in weekly sales through performance tracking and team alignment.
- Led a team of 67 associates, trained and onboarded over 20 new employees; supporting recruitment processes.
- Promoted to Retail Manager within 4 months in recognition of leadership capability, team development, and consistent achievement of KPIs and weekly sales targets.
Brand Representative Lead & Brand Representative at Hollister Co. (2023-07 – 2025-03)
