Stephanie Hardy

Campaign Manager with six years' experience at The Brand Power Company, progressing from Coordinator to Senior Manager for a 12-person team covering half of Europe. Experienced in managing campaigns for a broad range of FMCG and OTC clients, delivering actionable insights and materials to support their word-of-mouth marketing efforts.

Campaign Manager - The Brand Power Company - Toronto & Manchester

(2022-04 - 2024-10)

Oversaw multi-country campaigns across the UK, Spain, Portugal, France, and Italy, ensuring the team efficiently executed client briefs and delivered measurable outcomes. This included reviewing campaigns to determine whether they focused on ratings, reviews, UGC, claims, or a combination, managing SKUs, designing recruitment and post-trial surveys, and tracking key performance indicators such as review volume, average rating, and UGC submissions.

• Selected to manage the North American campaign team and relocated to the company's Toronto head office for one year to lead campaign operations and regional delivery.
• Initially ran the Walmart account independently from a campaign perspective, contributing to its significant growth.
• Reviewed complex client briefs with ambitious KPIs, managing expectations effectively while maintaining strong, collaborative relationships with new and existing clients alike.
• Diversified experience working with products from different brands in the FMCG and OTC sphere within North America.
• Supported and trained team to deliver high-quality campaigns, monitored briefing calls, and ensured communications & delivery met company standards.
• Developed a flexible onboarding and training guide for global use by campaign managers, enabling them to tailor it to their own hiring and team development needs—streamlining training across regions.
• Maintained project trackers to confirm the accuracy of key campaign data (e.g., SKUs, POs) before submitting to finance.
• Oversaw the Home Tester Club community, identifying ways to strengthen member engagement, survey participation, and UGC submissions that delivered measurable value for clients.

Senior Campaign Coordinator / Campaign Coordinator - The Brand Power Company - London, UK

(2018-08 - 2022-04)

Collaborated with brands to execute targeted ratings & reviews and insight campaigns, and supported community engagement across EDMs and social media (Instagram). Coordinated with suppliers for campaign fulfilment, printing, and distribution, ensuring smooth end-to-end delivery. Contributed content for the monthly e-newsletter and helped strengthen community outreach and recruitment efforts.

Progressed to Senior Campaign Coordinator; from a community-focused role to managing more complex client campaigns involving tighter deadlines and OTC products requiring pharmacovigilance training.

• Assisted senior managers in supporting and developing campaign coordinators to maintain delivery quality and consistency.

Recruitment Consultant - Project Resource - Manchester, UK

(2017-01 - 2018-04)

Bachelor's Degree - Primary Education BA (Hons) - Bishop Grosseteste University (2012 - 2016)