Stephen Cawley
Area Sales Manager
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About
Consultative, growth-focused, revenue-driven and highly motivated professional with more than 20 years’ experience working in direct Field Sales across Scotland. Results oriented, energetic and ambitious person who brings a proven track record in the flooring sector for opening accounts, increasing POS, securing deals, maximising customer acquisition and meeting objectives. Strong client facing, relationship building, negotiation and organisational skills gained from roles overseeing large territories.
In-depth geographical knowledge of Glasgow and surrounding areas having spent many years out on the road. Offering an extensive range of transferable skills, knowledge and capabilities. Seeking an exciting and challenging role with an open ended commission scheme.
Open to exciting opportunities as an Area Sales Manager.
Experience
Territory Sales Manager - MCD & C K DAVIE / HFD SCOTLAND
(2024-05 - 2025-04)
Taken on board to oversee, grow and manage a broad range of accounts covering Renfrewshire, Lanarkshire, Ayrshire and Dumfries & Galloway as well as the Borders areas. Worked for MCD and HFD mostly in the Central belt and Ayrshire etc from Jun 2024 - Apr 2025.
- Oversaw new business and existing customer account growth within these geographical regions
- Designed and rolled out a territory plan that focused on new accounts, POS and client acquisition
- Updated systems and reports with details of meetings, quotes, sales activities, calls and deals
- Asked the right type of questions in a structured manner to identify needs and customers’ budgets
- Consistent top performer who hit every KPI for new business, account growth, quotes & margins
CAREER BREAK
(2024-02 - 2024-03)
- Spent this period looking for work (vacancy searching, CV preparation and application writing)
- Registered with local Employment Agencies
Territory Sales Manager - PENTHOUSE CARPETS LTD
(2010-09 - 2024-02)
- Attended face to face meetings to build professional relationships with new and existing customers
- Out in the field on a daily basis attending sales appointments with clients across the whole of Scotland
- Updated and maintained accurate records, spreadsheets and reports of quotes, margins and deals
- Analysed prices, offerings and products to help improve brand positioning, awareness and visibility
- Successfully negotiated highly profitable transactions and terms with suppliers and customers directly
- Undertook territory research and competitor analysis to identify opportunities throughout the area
- Liaised with a range of buying groups regarding current sales promotions, special offers and deals
- Received recognition for achieving excellent results due to product knowledge and sales abilities
Insurance Claims Inspector - INDEPENDENT INSPECTION
(2008-10 - 2010-08)
- Main point of contact for clients, insurers, and partners during the valuations and settlement process
- Visited residential claimants and properties throughout Scotland, the northeast and west of England
- Liaised with retailers to retain an awareness of current market products & maximise business revenue
- Gathered information to assist with valuation and cost calculations for accurate settlement payments
Flooring Assistant - Argosy Carpets & Flooring
(1982-08 - 2008-08)
