Stevie Cannon

I am a Creative, Events Set Up and Organising Pro, always field based and hands on, with over 14 years' experience in Luxury Brand Management, Multi Regional Events & Visual Merchandising. My key strengths include an enhanced sense of Creative Strategy and Application, Natural Artistic Flair and Innovation. Coupled with a strong understanding of marketing and commercial implementation of endorsing the brand, service and client experience.

I have strong communication skills. Liaising well at all levels and excel in motivation, creating "hands on" enthusiasm to colleagues from a team & management perspective. I am very organised, methodical and structured within pressurized environments and result driven in approaching challenging new projects.

I feel my diverse creative skill set enable me to adapt a unique perspective in finding bespoke and practical solutions to suit any brief, drawing upon a wealth of employment, projects & studies to date.

Alongside

Art & Design and Photography skill sets.

Sales/Promotions, In-store Representative - Nespresso (Avidity) / John Lewis Partnership - JLP Exeter/Bristol/York

(2025-01)

Being the go to in-store expert for Nespresso

• Selling Coffee Machines, Bundles & Promotions
• Demonstrating Tech/Functionality, Tasting Consultations
• In-store Collab's/Eventing (Jo Malone/NHS)
• Registering & Setting up customers warrantees
• Applying promotions and placing in-store in-app coffee orders
• Taking QR digital payment
• Regularly Supplies and Taster orders, Stocktakes, Compliance and Standards reporting
• Counter photo uploads
• Training other staff both (Avidity) agency and John Lewis Partners
• Working successfully to daily/wknd targets and a generous commission scheme

Business Accounts Manager (Top #5 Door / #6 Iconic Brands) - L'Oréal Beluxe - Boots Guildford (Surrey Hills & Sussex), W1 HQ

(2021-12 - 2024-12)

Regional Skin Pro Expert managing 6 brands in a top 5 region door: Lancôme, Kiehls, IT Cosmetics, YSL, Urban Decay and LDF fragrance portfolio (Inc. Giorgio Armani, Prada, Mugler, Valentino & Ralph Lauren). Turning a £184K PA Acct into a £422K PA Acct in first 2 years in the role!

• Managing and recruiting several members of staff/training
• Creating countless successful themed events "Retail Theatre"
• Designer brands inspired themed attire
• Working extensively with Teams/Tamigo and in-store Systems/Mainframe
• Incentivising in-store external staff with target driven rewards
• Sourcing prizes/gifts for highest achievers
• Most Successful event to date: Beating all other stores in the region by a landslide! 147% to target and +67% vs last year
• Achieving £18K+ for the month in fragrance portfolio category
• Achieving highest % growth YTD 2023 (+114%!)
• Achieving highest % growth YTD 2024 (+115%!)
• Achieving Highest % M.O.B of Skincare 2023/2024 (+34%!) VS U.K 2nd best of +16%!

Beauty Coach/Account Development Team (U.K Trainer & Events) - Clarins - London, Manchester, Liverpool, Leeds, Lancashire, Kent, Oxford/Bicester

(2021-06 - 2021-11)

National training and development role

• Training in-store beauty advisors
• Hosting Events/Creating retail theatre through hosting how to's
• Staff and customer facing product, ingredient and unique application masterclasses
• Both virtual and in person hosting
• Promote and recruit new clients
• Visiting deficit doors to develop the business
• Working to Objective KPI's and Business Analysis Reporting
• Results driven in Stores/Eventing and Development Opportunities
• Visiting Gold Salon Spa Accounts to train therapists
• Recruit new clients and support with express services and bespoke product consultations
• Visiting keyholder in the Clarins standalone boutique in Bicester Village
• Complete all management duties: Inc store open/close procedures, orders/deliveries, cash/banking, fire, health & safety
• Business reporting/conversion to Clarins HQ and Bicester Group

Clinical Consultant/Events Team/VM Specialist (Mobile) - Estée Lauder/Clinique - Central/Greater London, Surrey/Berkshire, Wales/Scotland

(2006-12 - 2020-10)

Covering Multi-Regional Events & Brand Representation, Demonstrating Advanced Dermatologist Accreditation & Beauty/MUA Certification (14yrs Lauder/Clinique/JML/MAC Trained). Working across both High Street and Travel Retail in the most Prestigious Beauty Halls/Events: Selfridges, Harrods, Harvey Nichols, John Lewis, Fenwick, Covent Garden (Great Skin Lab), LHR Terminal 5 & The Official Queens Opening Terminal 2 and Fabled by Marie Clare.

Collaborative

Roadshows and Pop-up Stores/Events.

• Setting up On-Counter Tech/New Accounts for managers
• Ad-Hoc support duties for the Area Manager across multiple accounts/stores
• Creating New Gift Incentives/Hampers/Displays and Store Specific VM
• Hosting/Dressing the Counter for Charity, Celebrity Makeup Artist, Seasonal and Product Launch Events
• Merchandising New Counter Installations/Refits, Counter/Store Closures

Visual Merchandising Field Operations Management - World Duty Free - LHR/TR/HO 17+ Stores/35+ Windows

(2012-11 - 2017-12)

Driving and Managing the Implementation of Visual Merchandising Standards and Commercial, Creative Displays & Window Installations across all LHR Airport Terminals.

• Coaching and Supervising all new VM assistants/Brand Rep's in the field/VM guidelines
• Corresponding with Head of VM and Head Office Marketing
• Providing Field Reports and Photographic log
• Brand Insight (Beauty Specialist VM) and Market Research feedback
• Troubleshooting and amending any/all issues with the Installation Houses, Head Office
• Commercial Insight/Result Driven: Estee/Event "25K" Increase in sales over a 4 Week period
• Due to successful Commercial & Creative Installation & Interactive Passenger Exp
• Great Client/Brand Relations: Providing VM & Company Installation services
• Brands for Annual Events, New Counter & Product launches (Estee Lauder, Jo Malone, Lancôme)
• Achieved a "Commercialised" Fragrance in store trend/Top 50 SKU's
• Over a 2-week Ltd Event

Multi-Brand Luxury Host/Events, Promotions & Client Services - Blackjack Promotions/OmniServ Group. BAA/Dufry/WDF - LHR/HO

(2010-06 - 2012-11)

Brand Specific Travel Retail Events and Promotions, Creative Marketing and Sales Strategy within London Heathrow Airport Terminals (Inc the Prestige Terminal 5/Queens T2.) Working on behalf of various clients: L'Oréal, Lancôme, Estée Lauder, Bobbi Brown, Jo Malone, LVMH, Pernod Ricard, Diageo Group

• Worked in the head office assisting in the Planning/Buying/Administration
• Seasonally themed and branded calendar of events
• Hosting/Coordinating Events and B2B Filming/Training
• 11+yrs Lauder Trained Consultant/Make-Up Artist Services
• Providing on-counter Consultation, Make-Up Artistry and Skincare Expertise
• WDF/TR Events
• Having full CRB/Airside clearance
• Escort Corporate and Commercial Senior Management and V.I.P's in Brand Focus Visits

BA HONS - Creative Industries - University of Greenwich (2006 - 2009)

1yr Foundation - Journalism & New Media - Roehampton University (2005 - 2006)

A-Levels

GCSE's