Sufian Shafaqat
Luxury retail specialist
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About
Luxury retail specialist with proven success delivering exceptional client experiences across globally recognised brands including Dior, Roja Parfums, Tiffany & Co., Alexander McQueen, and Dolce & Gabbana. Known for exceeding sales targets, building long-term client relationships, and delivering personalised fragrance and fashion consultations to high-net-worth clientele. A confident communicator with strong commercial awareness, advanced fragrance knowledge, and a passion for luxury service excellence.
Experience
Sales Advisor - DIOR PARFUMS - Selfridges, London
(2025-09)
- Deliver personalised fragrance consultations tailored to client preferences and occasions
- Demonstrate in-depth knowledge of Dior fragrance collections, heritage, and ingredients
- Drive sales through storytelling, layering techniques, and cross-category selling
- Build and maintain a strong client book to encourage repeat business
- Support product launches, in-store events, and promotional activations
- Maintain luxury counter standards, visual merchandising, and stock presentation
- Consistently provide a high level of service aligned with Dior brand values
Luxury Fragrance Specialist - ROJA PARFUMS - Harrods, London
(2024-01 - 2025-09)
- Delivered bespoke fragrance consultations based on individual client tastes
- Built strong relationships with local and international clientele
- Demonstrated expert knowledge of fragrance notes, families, and blending
- Drove sales through cross-selling complementary scents
- Maintained luxury visual merchandising and counter standards
- Supported stock replenishment and new product launches
Seasonal Client Advisor - TIFFANY & CO. - Sloane Street, London
(2023-10 - 2023-12)
- Delivered luxury selling ceremonies aligned with Tiffany service standards
- Built long-term client relationships and loyalty
- Captured and managed client data for repeat business
- Contributed toward store sales targets
Sales Associate - ALEXANDER MCQUEEN - Bicester Village
(2023-06 - 2023-10)
- Personal monthly turnover: £60,000
- Highest single transaction: £20,000
- UPT: 1.7 | ATV: £450
- Built strong repeat clientele
- Personal styling and wardrobing consultations
- CRM outreach and client development
- Stock and visual merchandising support
Sales Associate (Pop-Up) - AMI PARIS - Bicester Village
(2023-05 - 2023-06)
- Monthly turnover: £135,000
- UPT: 2.2 | ATV: £2,000
Sales Associate - DOLCE & GABBANA - Bicester Village
(2022-11 - 2023-05)
- Average monthly sales: £30,000
- Highest transaction: £15,000
- Developed client book via WhatsApp Business
Part-Time Sales Associate - HARVEY NICHOLS - Knightsbridge
(2022-07 - 2022-11)
Part-Time Key Holder - SUIT DIRECT - London
(2021-09 - 2022-06)
Sales Associate - HOUSE OF FRASER - Alexandre of England
(2021-09 - 2022-06)
Education
Princes Risborough School (2016 - 2021)
Henley College (2021 - 2023)
