Senior Creative Copywriter / Associate Creative Director
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Concept-led senior creative and copywriter with 12+ years making big ideas happen across advertising, brand, social, experiential and digital. From affiliate websites in Nottingham to global work for Coca-Cola, Diageo, Sony and Nestle, I've built brands, led creative teams, won pitches and awards, and sold ambitious ideas to clients.
Senior Creative - Live & Breathe
(2024-07 - 2026-07)
Integrated, experiential, social and brand concepts for Nestle, Carlsberg, Morrisons, Just Eat and BPP. Led ideas from brief through pitch, presentation and production. 2026 IPM Award shortlist.
Senior Creative Copywriter - VML
(2022-04 - 2024-05)
Copy and concepts for Coca-Cola and Diageo global creative platforms across OOH, shopper, digital and integrated work.
Creative Partner - SMRS
(2017-05 - 2022-03)
Creative lead on award-winning multi-channel campaigns and large-scale employer and education brands. Led concepts, copy, teams, pitches and senior client presentations. RAD Award winner.
Senior Copywriter - Hugo & Cat
(2016-02 - 2017-02)
Led creative teams and crafted premium brand storytelling for Sony's Signature Series, including its CES launch.
Head of Brand & Lead Creative - Gousto
(2014-08 - 2015-12)
Joined in the start-up's early days and shaped creative direction, brand development, advertising, PR and social.
Creative Copywriter - The Sofa & Chair Company
(2013-08 - 2014-08)
Sole copywriter: owned brand voice, campaigns, digital, social, naming and product storytelling.
BA - Liberal Arts - Soka University of America (2007)
