Syed Musharaf

Marketing Lead & Business Analyst (Strategic Marketing & Software Integration)

Talent

Karachi Division, SindhMember since April 29, 2026

Scrum certifiedsixsigma yellow belt certifiedDigital Marketing Fundamental CertifiedMarketing Strategy Fundamental CertifiedMarketing Research Fundamental CertifiedProject ManagementComplete Agile Scrum Master 2023 PSM1KAIZEN-Practitioner master class for continues Improvement.Marketing managementbusiness operation & management

Hire this person

Send a job offer directly to this candidate

Scrum certifiedsixsigma yellow belt certifiedDigital Marketing Fundamental CertifiedMarketing Strategy Fundamental CertifiedMarketing Research Fundamental Certified

About

Executive marketing and business leader with 20+ years of experience across energy, retail,

and consumer sectors. Proven expertise in brand leadership, non-fuel retail (NFR), digital marketing, and business transformation, including software and process implementation.

Known for building high-performing teams, driving revenue growth, and aligning strategy with execution in complex, multi-stakeholder environments .

Experience

I am a marketing and business leader with over 20 years of experience across the energy, retail, and consumer sectors.

I have worked with organizations like Hascol Petroleum, Byco Petroleum, and Design International, where I led brand strategy, non-fuel retail development, and integrated marketing initiatives. I also bring strong experience in customer dealing and handling, ensuring high service standards and building long-term customer relationships.

Additionally, I have expertise in media communication, strategic partnerships, and digital transformation, including software integration using Agile methodologies.

Throughout my career, I have focused on driving business growth, enhancing customer experience, and leading teams to deliver impactful results.