Tabby Duff

Content Lead with nine years' experience in digital marketing and developing content strategies that build brand awareness, improve search visibility and support business growth. I combine creative thinking with data-driven insight to create engaging, high-performing content across web, SEO, email, social media, thought leadership and events. I enjoy turning complex ideas into clear, compelling stories that connect with audiences and deliver measurable results.

Content Lead - Cantarus Ltd - Manchester

(2026-01)

• Manage multi-platform social media and lead email campaigns including newsletters, nurture sequences and internal comms
• Create and own thought leadership, blogs, case studies, press releases, white papers, website copy, digital ads, print collateral and campaign assets
• Plan and manage editorial calendars, ensuring content is delivered on time and aligned with business goals and priorities
• Use AI tools to support research, ideation and content production
• Lead communications for webinars, client events and conferences, creating campaigns and follow-up content to maximise engagement
• Produce award submissions that contribute to brand reputation and industry recognition
• Mentor junior team members and promote content best practice across the wider marketing team
• Champion consistent brand messaging and tone of voice across all marketing channels, including reviewing and refining AI-assisted content, proofreading and quality assurance
• Support and deliver client content projects, including content creation, migration, repurposing and consultancy on content best practice
• Build and maintain strong relationships with clients, partners and media contacts
• Conduct content audits to identify gaps, improve search visibility and optimise content for both traditional search engines and AI-powered search experiences
• Monitor and analyse performance using analytics and A/B testing to recommend improvements and demonstrate ROI
• Incorporate UX and accessibility best practices to ensure content is user-friendly, inclusive and easy to discover

Senior Content Marketer - Cantarus Ltd - Manchester

(2022-01 - 2026-01)

Digital Marketing Executive - Cantarus Ltd - Manchester

(2019-01 - 2022-01)

Digital Marketing Executive - GlobalData Plc - Manchester

(2017-01 - 2019-01)

• Managed end-to-end marketing campaigns across three healthcare brands
• Built and maintained strong relationships with global clients from initial contact through to conversion
• Created marketing copy for digital campaigns, tailored to a range of audiences
• Used platforms including Salesforce and Hootsuite to support campaign planning and delivery
• Supported lead generation efforts through targeted outreach and nurturing activities

BA (Hons) - English and American Studies - Swansea University (2012-01 - 2016-01)

Study Abroad Programme - Exchange Year - University at Albany, New York (2014-01 - 2015-01)