Media Campaign Manager - TMP Worldwide - London
(2024-11 - 2025-05)
6-month contract
- Generate and traffic out all media tags for every campaign.
- Monitor all campaigns with Measurement Insight built in, and contact media for optimisation strategies and solutions
- Liaise with Applicant Tracking System providers and client IT/Site contacts when required to tag client ATS and recruitment websites
- Accurately quote site and ATS tagging to be included on media schedules.
- Build and maintain strong relationships with media suppliers, internal and external clients and ATS contacts
- Assist Project Management and Client Relationship teams to produce Post Campaign Analyses
- Train new team members and assist with transition into permanent role.
Senior Customer Success Manager - Integral Ad Science - London
(2022-09 - 2024-06)
- Maximise revenue retention by identifying service and utilisation trends and developing action plans to address issues.
- Develop best practices for new customer onboarding to smooth customer experiences by putting structure and processes into place.
- Provide timely and accurate answers to inquiries and resolved customer concerns by making and following through with realistic commitments.
- Support customers through implementation, adoption, renewal and growth to drive long-term success and value.
- Manage service escalation by identifying issues, containing impact on clients and addressing issues until brought to resolution.
- Act as customer voice within organisation by staying aware of customer needs and providing valuable feedback internally.
Digital Operations Director - Global Clients - Dentsu International - London
(2021-01 - 2022-06)
- Project managing the development, distribution, and maintenance of the client's global taxonomy, using proprietary Dentsu Media Ecosystems suite. Co-develop with client's media data governance and management rules within their current definitions
- Train markets and creative agencies on global taxonomy across all channels including Programmatic, Direct, Social, eCommerce and Search
- Maintain media data compliance at 95%+: training various teams on using the Taxonomy Name Generator and Monitor tools to ensure ways of working are followed to achieve and maintain the contractually agreed minimum compliance level.
- Maintain globally mandated ways of working to ensure uniformity and adherence to a set global standard on tagging, trafficking and implementation
- Develop and deploy digital guidance and ad ops best practices. Ensure that all markets are tracking & tagging bought media whilst adhering and tracking to global VVF approach
- Work closely with the Double Verify account team to ensure alignment in use of the verification tool across all digital activity, identifying and overcoming challenges with the implementation on certain publishers.
- Co-develop and support tagging strategic approaches deployment and management where required as part of digital ecosystem and omni-channel planning
- Working with the Client Partner, and Planning & Network team, to regularly present ways of working to the client as well as local markets, to ensure full alignment in reporting and measurement.
Head of Advertising Operations - Future PLC - London
(2017-09 - 2020-11)
Formerly TI Media
- Managing the advertising operations team across the business consisting of Traffickers, Optimisers and Ad Ops Managers
- Working alongside other team leaders in the business, ensuring the team is providing the right level of service and support to our Campaign Management, Sales, Studio and Publishing teams
- Overseeing the smooth operation of both IO and Programmatic buys, familiarising oneself with agency DSPs and ensuring processes are in place for seat IDs to co-ordinate seamlessly.
- Working closely with Appnexus' Account Manager to manage ongoing Programmatic issues, working with agencies to ensure the technical challenges are ironed out and managed throughout campaigns.
- Working closely with Moat, IAS and Double Verify to ensure all brand safety implementation procedures are in place, escalating any issues that might arise to the relevant account manager and troubleshooting with them where needed, aligning with the ad server tech team if required.
- Overseeing billing and invoicing for the team, working with our financial analyst to ensure the teams are using inventory resources accordingly, cutting out any wastage or inefficiencies.
- Recruiting and on-boarding new starters, ensuring they have the right level of support tailored to their experience and qualities
- Identifying any educational gaps in the team, and arranging internal or any relevant external training that may help improve performance and/or morale
- Identifying any unique skill sets individuals possess, and working to hone in and utilise any that may help improve team processes, working hard to ensure personal development is constant and that there is a keen interest by the individuals in the areas identified to improve on
- Attending regular AOP and other industry sessions, keeping updated on industry-wide changes and keeping the team posted on anything that might affect them.
Advertising Operations Manager - PHD Media - London
(2013-09 - 2016-09)
- Responsible for the output of day-to-day workflow and delivery on given clients; ensuring campaigns go live on time and that all implementation is 100% accurate
- Working on ad-serving solutions to assist the media team in managing client relationships.
- Supporting the Ad Ops Director with day-to-day managing of the team and assisting with creating materials for presentations and pitches.
- Responsible for showcasing best practice to the Director, Executives and wider digital team in all trafficking, tagging, reporting, troubleshooting and innovation.
- Supervising communications with ad verification partners, creative agencies, and publisher to ensure necessary processes and timelines are in place, and work to meet deadlines.
- Creating structured accounts for new clients, and liaising with client-side web developer in relation to tagging structure and working on any Tag Management Solutions the client may have in place
- Liaising with web developers and clients to ensure tracking codes are correctly implemented on their pages and are reporting correctly.
Advertising Operations Account Director - PHD Media - London
(2016-09 - 2017-09)
- Responsible for the output of day-to-day workflow and delivery on given clients; ensuring campaigns go live on time and that all implementation is 100% accurate
- Working on ad-serving solutions to assist the media team in managing client relationships.
- Supporting the Ad Ops Director with day-to-day managing of the team and assisting with creating materials for presentations and pitches.
- Responsible for showcasing best practice to the Director, Executives and wider digital team in all trafficking, tagging, reporting, troubleshooting and innovation.
- Supervising communications with ad verification partners, creative agencies, and publisher to ensure necessary processes and timelines are in place, and work to meet deadlines.
- Creating structured accounts for new clients, and liaising with client-side web developer in relation to tagging structure and working on any Tag Management Solutions the client may have in place
- Liaising with web developers and clients to ensure tracking codes are correctly implemented on their pages and are reporting correctly.
Advertising Operations Manager - Universal McCann - London
(2012-01 - 2013-09)
- Working with the creative agency, media team and publishers to ensure campaigns are correctly deployed and troubleshoot ad operation issues
- Contributing to generation of the tagging strategy
- Assisting and advising local markets with ad operations related issues
- Working closely with Ad Serving providers to ensure optimal ad serving service to clients
- Assisting Analytics Director with production of campaign reports
- Working with UM global team to ensure global ad operations guidelines are followed
Online Campaign Manager - Burst Media UK - London
(2010-09 - 2012-01)
- Working closely with the Account Managers and the Sales team in the preparation, delivery, administration and QA of all insertion orders.
- Reporting to the Head of Ad Operations on a weekly basis on campaign history, problems, potential solutions, delivery and performance analysis, and revenue projections.
- Working closely with Account Directors and agencies to ascertain KPIs and advise on targeting and optimisation strategies.
- Implementing and optimising campaigns according to clients' requirements, ensuring that all tracking pixels and retargeting pixels are implemented correctly.
- Ensuring end of month publisher revenue reports show correct financial information for the right campaigns.
- Testing creative and code prior to setting them live, and to solve any creative problems that may arise and ensure that rich media shows correctly on the targeted site.
Digital Traffic Specialist - Turner Broadcasting Europe
(2008-04 - 2010-02)
- Managing online campaigns through 3rd party ad-server systems including Solbright, Freewheel and Dart Enterprise.
- Working with Sales to solve delivery problems and assisting with the optimisation of live campaigns.
- Troubleshooting any creative issues, ensuring all issues are dealt with in a timely and professional manner.
- Liaising with the QA team to check and approve creative, ensuring clients adhere to the creative specifications.
- Working to tight deadlines to ensure campaigns are live on time.
- Assisting the Sales teams with Traffic induction for new members, explaining the Traffic role to new Sales planners and Sales assistants.
Advertising Operations Executive - Yahoo! UK Ltd
(2006-11 - 2008-04)
- Enter Insertion Order details into the ad management system.
- Receive and check creative material from advertisers and ad agencies coordinate scheduling of campaigns on all Yahoo! sites.
- Monitor impression (page views) and revenue status of ad campaigns, ensuring ad campaigns deliver according to contract.
- Working closely with Finance to ensure that revenue is accurately recognised.
- Frequent liaison with clients and agencies to chase up creative and answer queries etc.
- Daily liaison with the sales team to ensure smooth progression of ad campaigns and feedback to Sales as to campaign performance, and a provision of excellent all-round customer support for sales teams and advertisers.
