Account Executive at Leads.io (2024-11 – 2025-04)
- Accelerated enterprise deal conversion by 35% by implementing AI-driven lead qualification and streamlined sales processes, improving pipeline management and ARR potential.
- Executed land-and-expand strategy to grow service penetration by 20% across parent companies and global subsidiaries, increasing upsell ARR and customer LTV.
- Closed over 15 new enterprise logos within the first year by aligning SaaS capabilities with multi-channel social advertising strategies and negotiating commercial terms with stakeholders.
- Led contract negotiations and legal onboarding for complex software agreements, securing terms that supported improved CAC and demonstrable ROI for executive stakeholders.
Business Development Representative at Leads.io (2024-05 – 2024-11)
- Sourced and qualified high-value prospects using AI-enhanced CRM and social listening, improving lead quality and accelerating pipeline velocity for social advertising and digital marketing accounts.
- Crafted personalised outreach informed by MarTech market intelligence to position Leads.io in client tech stacks, increasing engagement from targeted accounts.
- Collaborated with cross-functional teams to translate market insights into scalable outreach campaigns, supporting consistent pipeline growth and handoff to Account Executives.
Corporate Event Ambassador and Guest Service Concierge at SPIN Toronto (2023-03 – 2024-05)
- Elevated attendee experience and repeat bookings by improving guest satisfaction processes, producing a 25% increase in positive feedback and repeat business.
- Coordinated with event planning stakeholders to deliver seamless corporate events, resolving last‑minute changes to preserve agenda and attendee satisfaction.
- Optimised registration and check‑in operations to ensure accurate data capture and efficient throughput, improving operational reliability for large-scale events.
Assistant Manager at Breitling (2020-02 – 2022-06)
- Drove boutique revenue, consistently exceeding quarterly sales targets of £500,000 by managing pipeline, coaching sales staff, and executing targeted client outreach (quota attainment).
- Planned and executed CRM‑informed events and product launches to nurture prospects and existing clients, delivering a 15% sales increase and stronger brand loyalty through tailored offers.
- Resolved escalations and improved customer satisfaction by implementing prompt remediation workflows, enhancing the post‑sale experience and repeat business.
- Built and coached a high-performing store team, improving sales effectiveness and service consistency through training and performance feedback.
Personal Shopper at Selfridges (2016-01 – 2019-05)
- Converted high-net-worth relationships into revenue, driving over £2 million in annual sales by delivering personalised service and targeted product recommendations (CRM-driven).
- Improved client retention and satisfaction by cultivating long-term relationships and proactive follow-up, contributing to a 75%+ customer satisfaction rate.
- Expanded high-touch client engagement through bespoke outreach and preference-based merchandising using CRM data, increasing repeat purchases and basket size.
- Partnered with luxury brands to produce exclusive events, boosting high-profile client attendance by 20% and generating a 15% uptick in collection sales through curated merchandising and VIP outreach.
