Design & Creative Strategist
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A Designer specialising in Digital Design & Branding Strategy, from Brunel University.
Design is a large part of my life be it what I wear, play or say. It’s in each aspect of our lives whether we know it or not. Having a discerning eye for it is something I continually develop, informing both the designs and strategies developed.
Graduate Creative Strategist - 2022
Teamed with 5 people to develop consumer-led Insight Strategies for McDonald's & Disney. 7% more customers stay active after 6 months and a 10% increase in revenue per customer against control
Digital content design & optimisation led through ethnographic research over Armadillo, Cunard, McDonalds & Disney portfolios. Front end Email design research and brand positioning.
Junior Creative Intern SaaS - 2020/21
Teamed with 6 co-workers in brand positioning and digital asset management for Accenture, Kelloggs & BMW portfolios. Developed UX/UI systems & services, developing PDF micro-sites.
Design Intern - 2017/18
Consumer product & market research for new product development. 3D solid works design & product prototyping.
TEK DSGN Ltd - Freelance Creative Design & Brand Strategy
Brand Design/Positioning & Digital Graphic Design.
@holly_worland_young 2020/2022
Social Media Branding, Social Brand Identity. 294 posts/4500 followers
Hope for Joy Orphanage 2021/2022
Web Designer & Brand Design Manager.
Retail Experience The North Face Trespass Burtons
2021/2022 Store Brand Supervisor 2019/2020 Assistant Store Manager
2016/2019 Stock Room Manager
Skills & Compitencies
HTML5/CSS Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe XD
Brand Strategy Brand Positioning Brand Auditing Competitor Research Campaign Strategy Consumer Insights
3D Design
Solid-works Fusion 360 Auto CAD Rhino Autodesk
Adaptability Teamwork Leadership Communication Critical Thinking Empathy
2017-2020
Brunel University BA Hnrs Industrial Design
2020-2021
MA Design & Brand Strategy
Design & Brand Strategy Ambassador
