Tapasya Singh

Results-driven Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience in Google Ads, Meta Ads, SEO, GA4, website optimisation, social media marketing, and lead generation. Experienced in both agency and in-house marketing environments, delivering measurable growth through data-driven campaigns. Skilled in managing multiple clients, building brands from scratch, and driving business growth through performance marketing.

MBA graduate from Anglia Ruskin University with strong commercial and analytical expertise.

Website & Social Media Executive - Le Grand Bus - London, UK

(2025-10)

• Manage and optimise company website including booking flow, landing pages, and UX improvements.
• Develop and execute social media growth strategy across Instagram.
• Create high-performing short-form content and promotional campaigns.
• Monitor traffic, engagement, and booking performance using analytics tools.
• Generated 600+ qualified bookings through website and digital strategy.
• Grew Instagram to 15K+ followers within 3 months.
• Improved enquiry-to-booking conversion through enhanced user journey and landing page optimisation.

Marketing Assistant (Part-time) - Anglia Ruskin University - Cambridge, UK

(2024-10 - 2025-09)

• Managed the university website and social media platforms to boost engagement and brand visibility.
• Planned and executed digital marketing campaigns for university events and initiatives.
• Created marketing content and tracked campaign performance using Google Analytics.
• Collaborated with cross-functional teams to deliver successful marketing campaigns.
• Supported the successful promotion of university events through digital campaigns, improving student engagement and online visibility.

Digital Marketing Executive | PPC & Paid Media - Rajat Systems & Services

(2021-06 - 2024-04)

Managed end-to-end digital marketing campaigns for multiple brands across healthcare, 5-star hotels, luxury hospitality, restaurants, distribution partners, beauty, and local businesses using Google Ads, Meta Ads, SEO, website optimisation, and social media marketing.

• Planned, executed, and optimized Google Ads, Meta Ads, and YouTube campaigns focused on patient lead generation.
• Conducted keyword research, audience targeting, and competitor analysis to improve ad relevance and quality scores.
• Managed and optimized monthly paid media budgets, reallocating spends based on channel performance.
• Implemented and tracked conversion events using GA4 and CRM platforms.
• Continuously optimized ad creatives, copy, bidding strategies, and landing pages.
• Generated 200–300 qualified patient leads per month through PPC and paid social campaigns.
• Scaled the doctor's personal brand on social media by growing Instagram to 600K followers within 8–9 months.
• Increased YouTube presence by growing the channel to 10K subscribers, significantly improving digital reach and engagement.
• Improved conversion rates by ~20–30% through systematic testing and optimization.
• Reduced cost per lead (CPL) by refining targeting, bidding, and creative performance.
• Built the salon's digital brand image from scratch, including brand identity, visual direction, and tone of voice.
• Launched and managed Meta Ads and hyperlocal paid campaigns to drive awareness, engagement, and bookings.
• Created and tested high-engagement short-form video and static ad creatives for social platforms.
• Implemented location-based targeting strategies to reach high-intent local audiences.
• Achieved strong engagement and brand visibility within the first two months of launch.
• Increased local enquiries and booking requests through targeted paid social campaigns.
• Established a recognisable local brand presence in a competitive market.

MBA - Anglia Ruskin University (2024 - 2025)

BBA - University of Lucknow