Website & Social Media Executive - Le Grand Bus - London, UK
(2025-10)
- Manage and optimise company website including booking flow, landing pages, and UX improvements.
- Develop and execute social media growth strategy across Instagram.
- Create high-performing short-form content and promotional campaigns.
- Monitor traffic, engagement, and booking performance using analytics tools.
- Generated 600+ qualified bookings through website and digital strategy.
- Grew Instagram to 15K+ followers within 3 months.
- Improved enquiry-to-booking conversion through enhanced user journey and landing page optimisation.
Marketing Assistant (Part-time) - Anglia Ruskin University - Cambridge, UK
(2024-10 - 2025-09)
- Managed the university website and social media platforms to boost engagement and brand visibility.
- Planned and executed digital marketing campaigns for university events and initiatives.
- Created marketing content and tracked campaign performance using Google Analytics.
- Collaborated with cross-functional teams to deliver successful marketing campaigns.
- Supported the successful promotion of university events through digital campaigns, improving student engagement and online visibility.
Digital Marketing Executive | PPC & Paid Media - Rajat Systems & Services
(2021-06 - 2024-04)
Managed end-to-end digital marketing campaigns for multiple brands across healthcare, 5-star hotels, luxury hospitality, restaurants, distribution partners, beauty, and local businesses using Google Ads, Meta Ads, SEO, website optimisation, and social media marketing.
- Planned, executed, and optimized Google Ads, Meta Ads, and YouTube campaigns focused on patient lead generation.
- Conducted keyword research, audience targeting, and competitor analysis to improve ad relevance and quality scores.
- Managed and optimized monthly paid media budgets, reallocating spends based on channel performance.
- Implemented and tracked conversion events using GA4 and CRM platforms.
- Continuously optimized ad creatives, copy, bidding strategies, and landing pages.
- Generated 200–300 qualified patient leads per month through PPC and paid social campaigns.
- Scaled the doctor's personal brand on social media by growing Instagram to 600K followers within 8–9 months.
- Increased YouTube presence by growing the channel to 10K subscribers, significantly improving digital reach and engagement.
- Improved conversion rates by ~20–30% through systematic testing and optimization.
- Reduced cost per lead (CPL) by refining targeting, bidding, and creative performance.
- Built the salon's digital brand image from scratch, including brand identity, visual direction, and tone of voice.
- Launched and managed Meta Ads and hyperlocal paid campaigns to drive awareness, engagement, and bookings.
- Created and tested high-engagement short-form video and static ad creatives for social platforms.
- Implemented location-based targeting strategies to reach high-intent local audiences.
- Achieved strong engagement and brand visibility within the first two months of launch.
- Increased local enquiries and booking requests through targeted paid social campaigns.
- Established a recognisable local brand presence in a competitive market.
