Tasmin Otter-Lunn

I’m a brand and graphic designer who’s deeply curious about people. What matters to them and how they want to be seen. That’s where my process starts. I ask the right questions, listen closely, and turn what I learn into branding and design that’s thoughtful, strategic, and built with purpose.

It’s not just about making your organisation look good - it’s about making it make sense. I create design that feels true to you and your community, speaks clearly to your audience, and helps you show up confidently.

I’m confident developing and managing brand assets, supporting internal teams to apply visual identities consistently and guiding others through rollout and implementation. I’m comfortable collaborating with multiple stakeholders and enjoy finding creative, practical ways to make brand guidelines work across campaigns, digital content and printed materials.

I use sketches, mockups and curated slide decks to present ideas and communicate creative direction clearly. I’m confident in presenting my ideas, guiding discussions and working closely with communications teams and stakeholders, and ensuring every project stays consistent, accessible and true to its purpose.

I’m experienced across digital and print design and work daily in InDesign, Illustrator and Photoshop.

2021- Current Otter Lunn Creative | Senior Brand and Graphic Designer

• Lead projects from strategy and concept through to delivery and post-launch support.
• Collaborate with communications teams and stakeholders to build inclusive, purposeful visual identities.
• Use research, sketches and presentations to communicate ideas and guide teams through the process.
•  Design everything a brand needs - from stationery and campaigns to websites and digital assets.
• Deliver brand systems and campaigns across digital and print.

  Clients include: Birmingham Women’s and Children’s Hospital Charity, Warwickshire and Coventry NHS Partnership Trust, Shine Lincolnshire, ACTVet with Combat Stress and DrinksRation with King’s College London.

• Managed a design-led stationery and print studio, overseeing all creative direction, production and client comms.
• Designed and sold a wide range of printed products, from stationery and cards to art prints.
• Managed every stage of design and production, including artwork, printing and logistics.
• Built and ran an e-commerce website, driving traffic, making 6000+ sales through digital marketing and social media.
• Developed strong foundations in illustration, print design and creative business management.

2015 - 2018 (BA Hons) Interior Architecture - Birmingham City University